Your Brand Identity Guide: The Basics

Utilizing an identity guide for your business

A brand identity guide is an important document every business should have. It should follow a business’s journey, but it can be built at any time. Near the kickoff of your business, you might be on the lookout for a logo designer. A brand identity guide goes hand in hand with a logo package creation,…

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Free Alternatives to Adobe Products for Designers

Free Alternatives to Adobe Products

Adobe is a market leader when it comes to software solutions for designers. However, not all designers can afford Adobe’s Creative Cloud packages. Premium tools such as Photoshop CC, InDesign CC, and Illustrator CC are often too tempting to resist, but the prices can be out of range for small businesses on a growth trajectory.…

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Video Marketing Tips: Top Video Trends to Take Advantage of in 2021

top video trends

More than 70 percent of content consumed online is video, and on social media, video posts generate 1,200 percent more engagement than text and photo posts. Whether you like it or not, every company is a media company in 2021. So, if you’re looking to add more video into your business’s marketing strategy, here’s a…

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A Videographer’s Tips: How Storyboards Make for Better Videos

A videographer is a communicator first and foremost. It’s our job to use what’s in the frame to convey a message to viewers. Whether it’s by using the perfect camera angles, timing a cut or exploring different lighting techniques so it’s just right, it’s important that your visual storytelling is on point. One of the…

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How Lighting Helps Create an Effective Story in Video Marketing

lighting to help a story in video marketing

In my last blog, I wrote about how the story and concept are what matters most when it comes to effective video marketing. Equipment, sound, lighting, cinematography, and editing are really just tools to tell that story. So, in today’s blog, I wanted to talk about one of those tools: lighting–and how you can use…

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Mastering Headings and the Hierarchy of Text

text heading and hierarchy

How do you arrange the text content of a website page? How do you write a compelling piece of content that will keep readers skimming to your call-to-action? The answer lies in how you arrange your words, in the headings and text hierarchy. Text and design go hand-in-hand. You wouldn’t post a website blog with…

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How Do You Stay Brand Consistent With Your Type Styles? (And Why It Matters)

There are many components to sustaining a brand in the marketing world, especially on the visual side to stay brand consistent. To name a few, you have your logos, photography styles, and brand color palettes.  Another essential element is the typography. In this post, I’ll cover numerous type styles and why being consistent is important for your company. Brand consistency builds trust. Most people feel the best…

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3 Video Production Tips for Creating Powerful (& Effective) Ads

Video Production

When it comes to commercial video production, as in every industry, there’s a lot of talk about quality. People say things like, “You get what you pay for.” So when referring to quality video ads, we tend to attribute their success to the equipment and technology we use. Well, the truth is that’s not always the case.…

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The Logo File Types You Need (And How to Use Them)

Your Logo Files

Whether you hire a marketing agency for your logo designs or design them yourself, learning the different logo file types are key. Learning how to use them is equally important. Because when you’re ready to send out a logo for print, or for an ad, where do you start? Print vs. Web?  What are the different logo…

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