Video Production

When it comes to commercial video production, as in every industry, there’s a lot of talk about quality. People say things like, “You get what you pay for.” So when referring to quality video ads, we tend to attribute their success to the equipment and technology we use. Well, the truth is that’s not always the case.…

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Your Logo Files

Whether you hire a marketing agency for your logo designs or design them yourself, learning the different logo file types are key. Learning how to use them is equally important. Because when you’re ready to send out a logo for print, or for an ad, where do you start? Print vs. Web?  What are the different logo…

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Stay diverse in design

Illustrating and designing have been passions of mine for as long as I can remember. Nothing has been more exciting than being able to hold my own designs in my hands, which is why I became a designer. At first, I only designed for print but came to realize that this wasn’t the only avenue…

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Communicating Design Hero

Nearly everyone knows what Starbucks is––and what their offerings are––even if they’re not a coffee drinker. The Starbucks branding is regarded as one of the most recognizable, intricate and detailed of the top ten most recognizable company logos. Seeing as the logo is so complex, the branding lends itself to experimentation. Various studies have been…

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Tech Tuesday Typography

Today we got a chance to pick the brain of our team’s type guru, Herb Collingridge. He was generous enough to let us in on some of his recommendations on type, as well as recommending some of his personal favorites. Share a few of your recent favorite typefaces. From left to right: Wicked Grit, Black…

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