How Lighting Helps Create an Effective Story in Video Marketing

lighting to help a story in video marketing

In my last blog, I wrote about how the story and concept are what matters most when it comes to effective video marketing. Equipment, sound, lighting, cinematography, and editing are really just tools to tell that story. So, in today’s blog, I wanted to talk about one of those tools: lighting–and how you can use…

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Mastering Headings and the Hierarchy of Text

text heading and hierarchy

How do you arrange the text content of a website page? How do you write a compelling piece of content that will keep readers skimming to your call-to-action? The answer lies in how you arrange your words, in the headings and text hierarchy. Text and design go hand-in-hand. You wouldn’t post a website blog with…

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How Do You Stay Brand Consistent With Your Type Styles? (And Why It Matters)

There are many components to sustaining a brand in the marketing world, especially on the visual side to stay brand consistent. To name a few, you have your logos, photography styles, and brand color palettes.  Another essential element is the typography. In this post, I’ll cover numerous type styles and why being consistent is important for your company. Brand consistency builds trust. Most people feel the best…

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3 Video Production Tips for Creating Powerful (& Effective) Ads

Video Production

When it comes to commercial video production, as in every industry, there’s a lot of talk about quality. People say things like, “You get what you pay for.” So when referring to quality video ads, we tend to attribute their success to the equipment and technology we use. Well, the truth is that’s not always the case.…

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The Logo File Types You Need (And How to Use Them)

Your Logo Files

Whether you hire a marketing agency for your logo designs or design them yourself, learning the different logo file types are key. Learning how to use them is equally important. Because when you’re ready to send out a logo for print, or for an ad, where do you start? Print vs. Web?  What are the different logo…

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Four Ways to Stay Diverse In Design

Stay diverse in design

Illustrating and designing have been passions of mine for as long as I can remember. Nothing has been more exciting than being able to hold my own designs in my hands, which is why I became a designer. At first, I only designed for print but came to realize that this wasn’t the only avenue…

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Communicating Successfully Through Design : The Starbucks Way

Communicating Design Hero

Nearly everyone knows what Starbucks is––and what their offerings are––even if they’re not a coffee drinker. The Starbucks branding is regarded as one of the most recognizable, intricate and detailed of the top ten most recognizable company logos. Seeing as the logo is so complex, the branding lends itself to experimentation. Various studies have been…

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Tech Tuesday: A Lesson In Typography With Herb

Tech Tuesday Typography

Today we got a chance to pick the brain of our team’s type guru, Herb Collingridge. He was generous enough to let us in on some of his recommendations on type, as well as recommending some of his personal favorites. Share a few of your recent favorite typefaces. From left to right: Wicked Grit, Black…

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