Posts by Kayla Rott

An advertiser’s main goal when running Google Ads campaigns is to drive conversions, and the first step to doing so is for their ad to show and clicked on. Google’s search results offer stiff competition for both ad space and organic rankings, with businesses and organizations working hard to optimize their campaigns and landing pages…

Having a marketing strategy as a part of your business plan is essential and not commonly overlooked. However, it’s shocking how often marketing plans are created without a clear roadmap from the first interaction to the goal completion. Without that clear direction, you could be getting hundreds of leads from your marketing campaigns that aren’t…

Creating a full-scale, successful digital marketing strategy can seem daunting. We’ve all been there. Where do you start, and once you start, where do you go from there? For most businesses, we recommend starting with product streams. Fair warning: if you’ve never done them before, they can be a bit tricky. The good news is…

Amazon has undeniably changed the way of online shopping and has become a leading online marketplace. With over 300 million active customer accounts worldwide, you likely want your products to be available to those customers. Getting your products listed on Amazon is only half the battle, consumers are most likely to buy the products listed…

Google Shopping Ads are a game-changer for e-commerce stores. Unlike standard search campaigns, Shopping Campaigns allow you to show your product listing directly on Google’s shopping search results. These listings allow searchers to view your products and compare them with competitors without ever leaving the search engine results pages. The only drawback? The setup and…

Google is often the first thing that comes to mind when you hear “digital paid ads platform,”. However, it should not be the only thing. While Google is the leader in search engines, Microsoft Ads should not be overlooked. Microsoft Ads bring in roughly 5.5 billion users per month. This leaves plenty of opportunities for…

Social media marketing has become an integral pastime that has only grown in popularity since its adoption. Over 3.36 billion people use social media across the world, and that number is expected to increase to nearly 4.41 billion by 2025. Most users spend about 144 minutes a day on social media apps, providing plenty of…

Today started as any typical day for our digital marketing team. We started by updating bids on demographics, locations, ad schedule, devices, etc. All was going per usual until we noticed a few accounts that were missing a standard category on the side panel menu. The demographics tab was virtually gone. The first thought that…

As part of our series on paid ad platforms today we are going to discuss Google Ads. There is no denying the power of Google. As the world’s leading search engine, it has access to the largest number of searchers trying to find solutions to everyday problems. There were 92.21 billion visits to Google in…

Privacy has been an increasingly hot topic, putting tech giants (such as Google, Facebook, and Apple) at the forefront. These three tycoons, in particular, attribute a good portion of their growth to advertising dollars. The ability to customize advertising to target specific demographics and audiences was and still is appealing to advertisers. It tends to…