Part 2: Should I Invest in Google Ads?

Published: July 13, 2021

Kayla Rott


As part of our series on paid ad platforms today we are going to discuss Google Ads. There is no denying the power of Google. As the world’s leading search engine, it has access to the largest number of searchers trying to find solutions to everyday problems.

There were 92.21 billion visits to Google in the last 6 months alone, and those visitors were searching for something specific. People typically use Google to answer a question or find a quick solution, which presents an incredible opportunity for advertisers.

Knowing that Google sees such high traffic, you might be curious whether it’s worth it to invest in their ad platform. Today, we’ll explain some basics behind the platform so that you can figure out if it’s the right move for your business.

Should you invest in Google Ads? Here’s how it works.

When you invest in this platform, Google will put your ad in front of as many new users as possible. To put simply, you target keywords that people  use when searching a query related to your product.

Your ads are then shown based on a quality score, which Google assigns. This score is based on the relevancy of your ads, keywords, landing pages, and bids.

There are several bid strategies that can be used depending on your goals. Google’s model is pay-per-click, so you pay when your ad is actually clicked, and you have control over the daily ad spend.

For instance, if your monthly budget is $900, your daily budget would be about $30. This means that, on average, Google will target $30 of the daily spend. (Need help using paid ad platforms? Request information about our Google Ads marketing service.)

Types of Google Ads

Now that you get the gist of how these ads work, it’s also important to note that it can serve just about everyone with their vast ad varieties. Here’s a quick breakdown of the different types of ads:

  • Search Ads: These are text ads that appear on the Google search page when related terms are searched.
  • Display Ads: You can run different kinds of ads on Google’s partner platforms. Many of these are displayed as banners or appear on the web page as you’re scrolling through.
  • Video Ads: Just as it sounds, video ads appear on YouTube and across the web. These can be skippable or non-skippable ads.
  • Shopping Ads: Showcase your products using shopping ads. These typically appear at the top of the search results page or on Google’s shopping tab.
  • Universal App Ads: If you’re looking to drive app installs, universal app ads are the way to do it. They’re a great way to increase awareness for your app across Google networks.

For more tips on how to maximize each of these ad types with bidding strategies take a look at our blog here.

Below are a few visuals of what these ads look like when running a Google search. You’ve likely seen these on nearly every Google search. The ads below are populated based on the search query “dog treats.”

Example of Google Search Ads
Google Shopping Ad Example
Google Display Ads Example (found on the sidebar of a non-related website)


Still unsure if you should invest in Google Ads? We highly recommend this platform as a foundational and dynamic paid ad platform. You can control the types of ads you’d like to produce, whether that’s standard text ads, dynamic video and image ads, or interactive app ads.

If you’ve seen your competitors pop up on your devices while you’re browsing the web, watching YouTube, or Googling something, then we suggest incorporating this ad platform into your marketing strategy as soon as possible.

Remember: people often use Google to search for something. Let your company and ads be their answer.

If you feel that Google is what’s missing in your paid ads strategy, and you’d like to gain a better understanding of what these services can do for your company, contact BrandCraft today to chat with one of our paid ads experts.

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