Demystifying DNS: What Should You Know?

Demystifying DNS

We need DNS (domain name system) records for the same reason we need house numbers and street names in real life: to help us get to the right location. Every website out there is built on physical hardware, which introduces the problem of where. When I type in http://brandcraft.com, how does my browser know which…

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The Ins and Outs of 301 Redirects: When Should You Use Them?

301 redirects and how you should use them

You’ve invested time and money into building a website that generates leads, but you need to make sure your website remains healthy and performs at its best. Part of maintaining a healthy website is managing your site URLs. What happens when you don’t update a URL with its new location when you change the page…

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Why You Need to Keep Updating Your Website

website update

In a world where almost, everyone is digitally connected in some way, having an online presence and updated website is largely becoming a must-have for businesses. And a website is certainly one of the most common ways businesses connect with the rich and ever-growing online consumers. But let’s agree; it isn’t just about having a…

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5 WordPress Plugins Our Website Developers Recommend

WordPress Plugins to Use

With over 50,000 WordPress plugins, it can be difficult to know where to start. Some of the first plugins a website developer adds to a site should be for security measures. Being on the Internet means dealing with spam and potential hacking, and WordPress has its fair share of vulnerabilities–especially if not properly maintained. Here…

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Ask a Website Developer: What Are the Top Tools for Building Landing Pages?

a website developers top tools for building landing pages

Landing pages are crucial for converting qualified leads for online businesses commonly agreed upon by website developers. These pages should be simple and repetitive with a clear-cut direction for users, specifically for your pay-per-click (PPC) ads. To have the best shot at conversions, it’s best to pair your landing page with a new website design…

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5 Tips for Creating Effective CTAs to Grow Your Business (Plus Examples)

website CTAs

When designing a website, the call to action (CTAs) can mean more or fewer clicks. For the most part, a simple “Buy now” button might not grab the average person’s attention. Different factors go into an effective CTA that will bring in more conversions. 5 ways to make your website’s CTAs more effective Not every…

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What Is Web Hosting, and How Do You Choose the Right Provider?

In simple terms, the meaning of web hosting is a service that enables you to publish a website online. But, just like with most things related to technology, it gets complicated fast.  This guide will hopefully help you wade through the many options and providers when it comes to hosting a website so that you can make the best choice for your unique goals. …

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Cherish App

Market Research In order to best prepare for the app’s launch and ongoing marketing, we needed to know the top use cases for the app. Bottom line, what event would cause a consumer to download this app? Our market researchers strategically created consumer surveys to determine why consumers would decide to use this app. Positioning…

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Chrome Extensions Every Website Designer Wants You to Have

chrome extension a website designer recommends

Google Chrome is the most popular web browser in the world, accounting for more than half of all web traffic. It offers thousands of extensions to make your web browsing experience easier. With thousands of options to choose from, we know that it can be a bit confusing to figure out what you need. That’s…

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Why Our Web Design Agency Always Says Yes to WordPress

As a web design agency we commonly use WordPress. One of the most popular content management systems (CMS), WordPress is a common name thrown around in web development circles. Its versatility gives it its fame, with the ability to be adapted into just about any type of site to fit a person or company’s needs. …

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