Website Development

In this post-COVID world, it’s undeniable that businesses need to be present for their customers online. Even if you aren’t selling products online, you’re selling yourself as a trustworthy business. Part of that business strategy is keeping a line of communication between you and your customers, especially for new web builds. Luckily, contact forms plugins make…

Themes are the heart of WordPress websites, and many allow a web developer a wide range of customization options. But there are many instances where a professional website build needs more than what a theme will allow. Website developers can choose to edit the theme’s core files, but there is an easier and more effective…

There are no secret techniques to design a quality website. After all, every website’s purpose differs, as does the designer. However, there are a few standard elements that every good web design agency will keep in mind when creating a website. Below, we will explore each of these website design elements in detail so that…

We need DNS (domain name system) records for the same reason we need house numbers and street names in real life: to help us get to the right location. Every website out there is built on physical hardware, which introduces the problem of where. When I type in https://brandcraft.com, how does my browser know which…

You’ve invested time and money into building a website that generates leads, but you need to make sure your website remains healthy and performs at its best. Part of maintaining a healthy website is managing your site URLs. What happens when you don’t update a URL with its new location when you change the page…

In a world where almost, everyone is digitally connected in some way, having an online presence and updated website is largely becoming a must-have for businesses. And a website is certainly one of the most common ways businesses connect with the rich and ever-growing online consumers. But let’s agree; it isn’t just about having a…

With over 50,000 WordPress plugins, it can be difficult to know where to start. Some of the first plugins a website developer adds to a site should be for security measures. Being on the Internet means dealing with spam and potential hacking, and WordPress has its fair share of vulnerabilities–especially if not properly maintained. Here…

Landing pages are crucial for converting qualified leads for online businesses commonly agreed upon by website developers. These pages should be simple and repetitive with a clear-cut direction for users, specifically for your pay-per-click (PPC) ads. To have the best shot at conversions, it’s best to pair your landing page with a new website design…

When designing a website, the call to action (CTAs) can mean more or fewer clicks. For the most part, a simple “Buy now” button might not grab the average person’s attention. Different factors go into an effective CTA that will bring in more conversions. 5 ways to make your website’s CTAs more effective Not every…