Best Contact Forms Plugins for Your New Web Build

In this post-COVID world, it’s undeniable that businesses need to be present for their customers online. Even if you aren’t selling products online, you’re selling yourself as a trustworthy business. Part of that business strategy is keeping a line of communication between you and your customers, especially for new web builds. Luckily, contact forms plugins make…

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Cherish App

Market Research In order to best prepare for the app’s launch and ongoing marketing, we needed to know the top use cases for the app. Bottom line, what event would cause a consumer to download this app? Our market researchers strategically created consumer surveys to determine why consumers would decide to use this app. Positioning…

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What Is a WordPress Child Theme, and Why Should I Use One?

Working with a WordPress child theme

Themes are the heart of WordPress websites, and many allow a web developer a wide range of customization options. But there are many instances where a professional website build needs more than what a theme will allow. Website developers can choose to edit the theme’s core files, but there is an easier and more effective…

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What Makes a Good Website Design?

elements of a good website design

There are no secret techniques to design a quality website. After all, every website’s purpose differs, as does the designer. However, there are a few standard elements that every good web design agency will keep in mind when creating a website. Below, we will explore each of these website design elements in detail so that…

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Demystifying DNS: What Should You Know?

Demystifying DNS

We need DNS (domain name system) records for the same reason we need house numbers and street names in real life: to help us get to the right location. Every website out there is built on physical hardware, which introduces the problem of where. When I type in https://brandcraft.com, how does my browser know which…

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The Ins and Outs of 301 Redirects: When Should You Use Them?

301 redirects and how you should use them

You’ve invested time and money into building a website that generates leads, but you need to make sure your website remains healthy and performs at its best. Part of maintaining a healthy website is managing your site URLs. What happens when you don’t update a URL with its new location when you change the page…

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Why You Need to Keep Updating Your Website

website update

In a world where almost, everyone is digitally connected in some way, having an online presence and updated website is largely becoming a must-have for businesses. And a website is certainly one of the most common ways businesses connect with the rich and ever-growing online consumers. But let’s agree; it isn’t just about having a…

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5 WordPress Plugins Our Website Developers Recommend

WordPress Plugins to Use

With over 50,000 WordPress plugins, it can be difficult to know where to start. Some of the first plugins a website developer adds to a site should be for security measures. Being on the Internet means dealing with spam and potential hacking, and WordPress has its fair share of vulnerabilities–especially if not properly maintained. Here…

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Ask a Website Developer: What Are the Top Tools for Building Landing Pages?

a website developers top tools for building landing pages

Landing pages are crucial for converting qualified leads for online businesses commonly agreed upon by website developers. These pages should be simple and repetitive with a clear-cut direction for users, specifically for your pay-per-click (PPC) ads. To have the best shot at conversions, it’s best to pair your landing page with a new website design…

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5 Tips for Creating Effective CTAs to Grow Your Business (Plus Examples)

website CTAs

When designing a website, the call to action (CTAs) can mean more or fewer clicks. For the most part, a simple “Buy now” button might not grab the average person’s attention. Different factors go into an effective CTA that will bring in more conversions. 5 ways to make your website’s CTAs more effective Not every…

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