Website Development

We need DNS (domain name system) records for the same reason we need house numbers and street names in real life: to help us get to the right location. Every website out there is built on physical hardware, which introduces the problem of where. When I type in http://brandcraft.com, how does my browser know which…

You’ve invested time and money into building a website that generates leads, but you need to make sure your website remains healthy and performs at its best. Part of maintaining a healthy website is managing your site URLs. What happens when you don’t update a URL with its new location when you change the page…

In a world where almost, everyone is digitally connected in some way, having an online presence and updated website is largely becoming a must-have for businesses. And a website is certainly one of the most common ways businesses connect with the rich and ever-growing online consumers. But let’s agree; it isn’t just about having a…

With over 50,000 WordPress plugins, it can be difficult to know where to start. Some of the first plugins a website developer adds to a site should be for security measures. Being on the Internet means dealing with spam and potential hacking, and WordPress has its fair share of vulnerabilities–especially if not properly maintained. Here…

Landing pages are crucial for converting qualified leads for online businesses commonly agreed upon by website developers. These pages should be simple and repetitive with a clear-cut direction for users, specifically for your pay-per-click (PPC) ads. To have the best shot at conversions, it’s best to pair your landing page with a new website design…

When designing a website, the call to action (CTAs) can mean more or fewer clicks. For the most part, a simple “Buy now” button might not grab the average person’s attention. Different factors go into an effective CTA that will bring in more conversions. 5 ways to make your website’s CTAs more effective Not every…

In simple terms, the meaning of web hosting is a service that enables you to publish a website online. But, just like with most things related to technology, it gets complicated fast.  This guide will hopefully help you wade through the many options and providers when it comes to hosting a website so that you can make the best choice for your unique goals. …

Google Chrome is the most popular web browser in the world, accounting for more than half of all web traffic. It offers thousands of extensions to make your web browsing experience easier. With thousands of options to choose from, we know that it can be a bit confusing to figure out what you need. That’s…

As a web design agency we commonly use WordPress. One of the most popular content management systems (CMS), WordPress is a common name thrown around in web development circles. Its versatility gives it its fame, with the ability to be adapted into just about any type of site to fit a person or company’s needs. …