A Guide to Improving Your Website’s Structure

improve your website structure

It takes about 50 milliseconds (that’s 0.05 seconds) for a user to form an opinion about your website. That opinion determines whether a user will stay or visit a competitor. People are heavily influenced by the visual aesthetic of a website, but a lot of beautiful “well-designed” sites are just plain confusing and hard to…

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Why We Use (And Recommend) Cloudflare Nameservers

Why We Use Cloudflare Nameservers

Warning: There’s some jargon in this article. So, off the bat, here’s what some of those frequently used terms mean: Domain Name: This is your website’s unique name. An example is brandcraft.com. Registrar: This is where you buy your domain name. GoDaddy is a registrar. Nameserver: A nameserver tells the Internet where to find a…

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Ask a Website Designer: What Are the Top Web Design Trends For 2022?

Art and media are always in a state of flux and change. Website design is no exception, especially in 2022. Website designers will find the new trends leaning heavily into type as the main visual element. Brutalist designs put more emphasis on the structure of a site and the content it is providing. In 2022,…

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The Effect of Web Design on SEM and SEO Success

the effect of web design on SEM and SEO success

You might hire a passionate website designer, dedicated to providing your firm with cutting-edge technologies embedded in your web presence to show you change with the times. That goal-oriented approach of appearing cutting edge only goes so far. Their jaw-dropping design could ruin your search engine marketing (SEM) and search engine optimization (SEO) by creating…

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Best Contact Forms Plugins for Your New Web Build

In this post-COVID world, it’s undeniable that businesses need to be present for their customers online. Even if you aren’t selling products online, you’re selling yourself as a trustworthy business. Part of that business strategy is keeping a line of communication between you and your customers, especially for new web builds. Luckily, contact forms plugins make…

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Cherish App

Market Research In order to best prepare for the app’s launch and ongoing marketing, we needed to know the top use cases for the app. Bottom line, what event would cause a consumer to download this app? Our market researchers strategically created consumer surveys to determine why consumers would decide to use this app. Positioning…

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What Is a WordPress Child Theme, and Why Should I Use One?

Working with a WordPress child theme

Themes are the heart of WordPress websites, and many allow a web developer a wide range of customization options. But there are many instances where a professional website build needs more than what a theme will allow. Website developers can choose to edit the theme’s core files, but there is an easier and more effective…

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What Makes a Good Website Design?

elements of a good website design

There are no secret techniques to design a quality website. After all, every website’s purpose differs, as does the designer. However, there are a few standard elements that every good web design agency will keep in mind when creating a website. Below, we will explore each of these website design elements in detail so that…

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Demystifying DNS: What Should You Know?

Demystifying DNS

We need DNS (domain name system) records for the same reason we need house numbers and street names in real life: to help us get to the right location. Every website out there is built on physical hardware, which introduces the problem of where. When I type in https://brandcraft.com, how does my browser know which…

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