Posts by Mark Sandall
Will the Future of Website Accessibility Make Brands Less Unique?
It seems like every major company is rebranding, and with the goal to become less and less distinct. Over the past decade, minimalism and simplicity have surged in popularity, and we as consumers seem to have been left behind in a sea of conforming corporations. Why is that? Are designers getting lazy? Is this just…Read More
Why We Use (And Recommend) Cloudflare Nameservers
Warning: There’s some jargon in this article. So, off the bat, here’s what some of those frequently used terms mean: Domain Name: This is your website’s unique name. An example is brandcraft.com. Registrar: This is where you buy your domain name. GoDaddy is a registrar. Nameserver: A nameserver tells the Internet where to find a…Read More
The Path to Taking Website Speed Into Your Own Hands: How We Increased Our Clients’ Website Speed by 63%
Two of BrandCraft’s core values are agility and results. We got to put these into action as a response to Google’s recent rollout of their new “page experience update.” This update has a bigger focus on website page speed than we’ve seen since search engines have been a thing. What Google is calling Core Web…Read More
Email Deliverability for Websites: How to Stop Your Emails From Going to Spam
Not every email reaches its destination inbox. Most people understand the concept of spam/junk folders. In reality, there are plenty more reasons for a message not to reach its destination. This post hopefully will unravel the mystery of avoiding the spam folder for emails coming from your website (such as contact form notifications and e-commerce order updates). What You Should Know About Email Deliverability If you are tired of your emails hitting the spam folder, you’re not alone. Here’s a quick guide…Read More
Demystifying DNS: What Should You Know?
We need DNS (domain name system) records for the same reason we need house numbers and street names in real life: to help us get to the right location. Every website out there is built on physical hardware, which introduces the problem of where. When I type in https://brandcraft.com, how does my browser know which…Read More
What Is Web Hosting, and How Do You Choose the Right Provider?
In simple terms, the meaning of web hosting is a service that enables you to publish a website online. But, just like with most things related to technology, it gets complicated fast. This guide will hopefully help you wade through the many options and providers when it comes to hosting a website so that you can make the best choice for your unique goals. …Read More