Landing pages are an important part of converting qualified leads, mainly from pay-per-click (PPC) ads. A landing page design must be perfectly arranged and structured to have online success.
Our best advice for producing an exceptional landing page is to see what is working for other businesses. If you don’t know where to look, here are four brilliant landing page designs to try in 2020-2021.
4 Eye-Catching Landing Page Designs to Use on Your Site
When it comes to a landing page, the definition of a great one can vary from person to person. We know this all too well.
If you’re looking for landing page design inspiration to kick your site off to a great start, this list is all you need. Be sure to take plenty of notes so that you won’t forget what you loved about each look.
Lyft is a taxi service providing people with rides across the world. The app works similarly to Uber but has a few unique characteristics. In any case, Lyft strives to hire drivers to meet their demand for ride requests.
Take a look at this excellent landing page they created to encourage people to sign up as Lyft drivers.
This looks like a basic landing page, right? However, the first thing that stands out is the text on the left side of the page.
Lyft knows that many people are attracted to money-making opportunities. This is why they’ve included a teaser of how much you can make as a Lyft driver. They even include a calculator at the bottom of the page to estimate your potential earnings based on your hours.
This is a perfect example of how to capture an audience’s attention with a lucrative offer.
Muck Rack is a PR company that provides a platform for people to find journalists and bloggers. Professionals rely on Muck Rack to identify the best writer to bring light to a story.
Muck Rack provides a simple service and chose to employ a minimalistic yet stylish landing page design.
This page is easy to navigate and provides two clear routes for moving forward, whether you’re a marketer or journalist.
3. Club W
Club W is an e-commerce retailer providing quality wine for their audience. This company chose not to employ a technical approach when designing their landing page. Instead, their landing page is a bit conversational, which humanizes their brand.
Wine is a cult following in the United States, so the playful copy at the top of the page may positively affect their conversion rate. Also, the high-quality images aid the reader in seeing what the gift actually looks like.