It’s natural to want to compare yourself not only against your compeitiors but also your past performance. This will help you understand the baseline of your company’s success. As well as, where you need to improve relative to that data. For this reason, it’s completely natural that you want to know how your digital marketing…

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Marketers spend a great deal of time and effort driving inbound traffic to their website in hopes of converting potential customers. One of the best ways to maximize your conversion rate is by creating optimized landing pages. An optimized landing page not only gets more eyes on your content but also encourages potential customers to…

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How do I know if I’m using the correct bid strategy in my Google search ads campaigns? This is a question that many of our client’s come to us with. The answer: It depends It depends on a variety of different factors, all of which stem from the goal behind your campaign. Before you dive right in to creating your first…

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Did you know that people search on Google more than 3.5 billion times every single day?  Wow is right. As a small business, capitalizing on this search traffic is critical–especially during these challenging times. But the truth is, most companies without an in-house marketing team don’t know how. Small business owners often come to us,…

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You have a website that you’ve invested significant time and money in, with a goal to generate leads and attract potential customers.  However, long gone are the days that a website is all you need—today’s consumer has a short attention span and it isn’t always ready to buy now.  Case in point have you ever been scrolling…

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The Mark Premium. Aggressive. Sharp. The Telaré wordmark logo demands preeminence. Their air meets their work. Branding Branding and identity can be a tricky thing to manage. Successful branding is consistency at all touch points of your business that leads to trust and buy-in from potential customers. Knowing the identity of your brand – how…

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Technical SEO

Search engine optimization (SEO) is like real estate. The more you invest in your website, the more visible it will become in search engine result pages (SERPs). This results in increased revenue opportunities to impact your bottom line. To truly move up in the SERPs, you’ll need to optimize your website so that it can…

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Note: BrandCraft Media is a part of the Google Partner program. We are not affiliated with Google in any business arrangement, but are recognized by Google as an agency provider of Google AdWords. Did you know that not every business pays the same for the Google AdWords click rate or Cost Per Click (CPC)? If…

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What is Content? Sometimes those of us who deal with digital marketing for a living forget that our small business customers don’t speak the language.   I recently was having a conversation about optimizing a clients website for a certain service. The conversation went on for a few minutes before my client stopped me and…

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