Google Analytics 4 (GA4) Best Practices

top ga4 best practices

If you have logged in to your Google Analytics account recently, you may have seen that Google has announced that they are sunsetting Universal Analytics as of July 23, 2023. That means that Universal Analytics will stop importing and processing any new data on that date, but you will still have access to historical data…

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The Role Storytelling Has on Advertising Campaigns

Effective advertising is all about connecting with the prospective consumer and triggering their emotions. And there’s no better way to realize that feat than through storytelling. The best stories relate to a person’s life, values, beliefs, or experiences in some way. Storytelling is one of the most effective marketing strategies to adopt in 2022, as…

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Why the Right Digital Marketing Solutions Are Key for Decoding Data

Having a marketing strategy as a part of your business plan is essential and not commonly overlooked. However, it’s shocking how often marketing plans are created without a clear roadmap from the first interaction to the goal completion. Without that clear direction, you could be getting hundreds of leads from your marketing campaigns that aren’t…

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How to Save Money on PPC Marketing During the Holiday Ad Rush

After everyone finally accepts the gloomy fact that winter is here, we quickly remember that winter also brings some of the warmest moments in the year as the holiday season quickly approaches. While this can mean different things for different people, it only means one thing for businesses that focus on getting the most out…

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Facebook Is Removing Certain Ad Targeting Options

If you have been using Facebook to advertise for more than a week then you know it is a constantly changing landscape. Buttons move, formats change and recently Facebook has announced its decision to remove ad targeting. In other words, detailed targeting options from their audience builder. In an article outlining these changes Facebook explains…

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Should TikTok Be a Part of Your Social Media Strategy for the Holidays?

tiktok holiday ads

The holidays are right around the corner, and if you’ve ever worked in a marketing department, you know what that means (especially for social media marketing strategies). As the leaves fall, and Michael Buble is unpacked from the Christmas boxes in the attic, marketing agencies strap in for their busiest time of the year. Depending…

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