Part 5: Should I Invest in Amazon Ads?

Should You Invest in Amazon Ads

Amazon has undeniably changed the way of online shopping and has become a leading online marketplace. With over 300 million active customer accounts worldwide, you likely want your products to be available to those customers. Getting your products listed on Amazon is only half the battle, consumers are most likely to buy the products listed…

Read More

10 Free Keyword Research Tools Recommended by an SEO Agency

Keyword research tools suggested by our SEO agency

SEO keyword research can be daunting, especially given the number of tools available, all of which claim to be the best and most of which want you to pay an exorbitant amount of money to use. For most small businesses, paying for these tools doesn’t make sense. So, are there free tools, and are they…

Read More

Top 5 Tips to Make Your Google Shopping Campaigns a Success

google shopping campaign tips

Google Shopping Ads are a game-changer for e-commerce stores. Unlike standard search campaigns, Shopping Campaigns allow you to show your product listing directly on Google’s shopping search results. These listings allow searchers to view your products and compare them with competitors without ever leaving the search engine results pages. The only drawback? The setup and…

Read More

Part 4: Should I Invest in Microsoft Ads?

invest in microsoft ads

Google is often the first thing that comes to mind when you hear “digital paid ads platform,”. However, it should not be the only thing. While Google is the leader in search engines, Microsoft Ads should not be overlooked. Microsoft Ads bring in roughly 5.5 billion users per month. This leaves plenty of opportunities for…

Read More

Google Ads Bid Strategy Update: The End of an Era

smart bidding strategies change on Google Ads Ad updates

In the ever-changing digital marketing environment, it shouldn’t come as a surprise to PPC marketers that Google has recently announced an update. This time to discontinue two of its campaign bid strategy settings. You may have already noticed some changes regarding Google’s bidding strategy options found in your campaign settings. Google is continuing to push…

Read More

Telaré Law

The Mark Premium. Aggressive. Sharp. The Telaré wordmark logo demands preeminence. Their air meets their work. Branding Branding and identity can be a tricky thing to manage. Successful branding is consistency at all touch points of your business that leads to trust and buy-in from potential customers. Knowing the identity of your brand – how…

Read More

Part 3: Should I Invest in Social Media Ads? [Plus Examples]

reasons to invest in social media ads

Social media marketing has become an integral pastime that has only grown in popularity since its adoption. Over 3.36 billion people use social media across the world, and that number is expected to increase to nearly 4.41 billion by 2025. Most users spend about 144 minutes a day on social media apps, providing plenty of…

Read More