Google Ads Extension

Google Ad extensions are one of the most important parts of a successful Google Ads search campaign. Before you start using just any extensions, however, it’s important to understand their purpose and benefits. Before you start using extensions, however, it’s important to understand their purpose and benefits. Google offers a wide variety of extensions. These…

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10 SEO tactics

There is a long laundry list for fully optimizing a website for SEO, and no single tactic significantly moves the needle. That said, some tactics can do more for your site than others. While this list is not exhaustive strategic marketers consistently implement these 10 SEO tactics on their sites! #1: Page speed Do everything…

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At the beginning of February, Google announced a new update to keyword match types that will change how we structure Google Ads campaigns in the future.  While Google announced updates to exact and broad match keywords, the most relevant update is the consolidation of phrase match keywords and broad match modifier (BMM) keywords.  Below, we’ll explain the changes with…

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what is schema

If you have been in the SEO game for a while, chances are you have heard of schema. It goes by a couple of other names, including schema markup and structured data. Schema is a code block of data that lives on your web pages for only search engines to consume. Users on your site…

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ppc marketing for increased car

Now that the exhausting year that was 2020 is finally over, we can now prepare for the new pay-per-click (PPC) marketing trends that started at the end of last year.  Due to the COVID-19 pandemic that swept the globe, people were forced to interact differently on the Internet. For PPC digital marketers all over the world,…

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6 ways to supercharge your GMB profile

Growing your business, especially when it operates from a physical location, is almost impossible without local SEO.  Nearly half of all searches on Google are for local information, with an astounding 900% growth over the last few years. Meanwhile, local searches result in a purchase 28% of the time. An optimized profile on Google, in other words,…

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Back in the day, when an online customer showed interest in a product but abandoned the purchase, that usually marked the end of the encounter.  But what if you could virtually follow those previously engaged customers from your site with focused advertising?  This innovative marketing concept is now entirely possible through an advertising method known as retargeting.  How…

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Pluggin in the Facebook Pixel

“I don’t see any value from our social media ads”.  This statement has been uttered by many business owners since the inception of social media marketing. Launching a campaign and being unable to tie it back to conversion data should be a nightmare of any knowledgeable digital marketer. Luckily for us, stress caused by not…

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