Facebook Is Removing Certain Ad Targeting Options

If you have been using Facebook to advertise for more than a week then you know it is a constantly changing landscape. Buttons move, formats change and recently Facebook has announced its decision to remove ad targeting. In other words, detailed targeting options from their audience builder. In an article outlining these changes Facebook explains…

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Should TikTok Be a Part of Your Social Media Strategy for the Holidays?

tiktok holiday ads

The holidays are right around the corner, and if you’ve ever worked in a marketing department, you know what that means (especially for social media marketing strategies). As the leaves fall, and Michael Buble is unpacked from the Christmas boxes in the attic, marketing agencies strap in for their busiest time of the year. Depending…

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