5 Small Website Tweaks That Will Result in Increased Conversions

Published: December 22, 2020

Mariah Raner


The entire purpose of a website is to generate conversions. When a website deviates from this purpose, it becomes useless. It’s important to always be on the prowl for ways you can optimize your site to achieve better performance. 

Oftentimes, experimentation doesn’t lead to massive change. Instead, you will have to perform small tweaks to achieve desirable results over time. 

5 Tweaks to Add That Will Increase Your Website Conversions

Save time and money on advancing through the learning curve on your website. Here are five helpful tweaks you can use to increase your conversion rate.

1. Add a resource center to increase website conversions

If you’re running a business in the 21st century, then you should know the importance of having a blog. According to DemandMetric, blogging is an essential business practice:

  •  80% of all internet users interact with both blogs and social media sites.
  • 59% of marketers deem blogging to be valuable.
  • Blogs result in a 97% increase in indexed links and a 434% increase in indexed pages.
  • Companies with blogs generate 67% more leads than those without them.

The truth is that you’ll need much more than a blog to succeed with your content marketing campaign. You’ll need to provide a complete array of marketing collateral. This may include blog posts, SEO content, FAQs, whitepapers, case studies, and e-Books. 

HubSpot example of including many different resources at the bottom of their website for more conversion

Take a look at how HubSpot has a complete collection of resources aimed at its target audience. By expanding your blog, you reach diverse leads with content tailored to their experience. Plus, where they’re currently positioned in your sales funnel.

2. Up your website conversions by adding a FAQ section

Adding a FAQ section to your site will help you rank for popular long-tail keywords. This will also generate meaningful search traffic. This will result in qualified leads that are more likely to convert.

It has never been simpler to add a FAQ section to your website. Google regularly publishes a “people also ask’ section in their search engine result pages (SERPs). Just take a look at what happens when you search the question, “what is SEO?”

example of searching in Google

The long-tail keywords in the “people also ask” section adds to your website. Making this small change will open up more ranking opportunities. Long-tail keywords are generally less competitive than short keywords. This will lead to significant revenue opportunities from increased traffic volume.

3. Try internal linking

Internal linking is never commonly discussed as it should be. Though, it does lead to better ranking opportunities. Internal linking improves SEO. Something as little as adding internal links throughout your website copy can be beneficial.

To see an example of how this works, take a look at a Wikipedia page. 

Wikipedia page of an example demonstrating internal linking for increased website conversions

There are numerous internal links to keep readers engaged. The longer readers spend on your website, the higher your dwell time will become. Dwell time is a subtle driver of SEO in itself

This creates a win-win situation for your website to help you achieve a high return on your investment.

4. Write irresistible headlines to help increase website conversions

Internet users are naturally curious. However, they also crave information that will provide what they were originally looking for. To combine both interests, you can create irresistible headlines that will inspire conversions. 

By typing in “SEO tips in 2020”, the first article ranked by Google was this one.

Searching in Google for the first article ranked #1

This is the perfect example of a blog with an incredible headline. This, coupled with other factors, is why Google ranked this post very high. All it takes is creativity to craft headlines that leverage the imaginations of your target audience.

5. Optimize Your Images

Site speed is a major driver of SEO. It tremendously affects your site’s user experience, and people generally won’t spend much time on a website that’s too slow. A website should ideally load within two and five seconds

However, 47% of internet users expect a website to load within two seconds. If you haven’t done so already, you should optimize the images on your website. Large images can limit the time in which a website can load.

Therefore, optimize your images by reducing the file size, choosing the right file type, and configuring the alt attributes properly.

Build the Perfect Website Today!

Ultimately, your conversion rate aligns with the quality of your website. Construct your website in a way that will grow your business. To set your website up for success click here to schedule a consultation with our brilliant website development team. 

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