Ask a Website Developer: What Are the Top Tools for Building Landing Pages?

Published: May 27, 2021

Jessica Miracle


Landing pages are crucial for converting qualified leads for online businesses commonly agreed upon by website developers. These pages should be simple and repetitive with a clear-cut direction for users, specifically for your pay-per-click (PPC) ads. To have the best shot at conversions, it’s best to pair your landing page with a new website design and digital marketing services.

But developing a landing page doesn’t need to cost the time and money of a normal website page build. You can use a variety of free or affordable tools to get your landing page off the ground. Today, we’ll go over a few of our website developers’ recommendations to help you determine which option is right for you.

Top Landing Page Tools for Businesses, According to a Website Developer

If you’re looking to launch a new landing page, you have quite a few options at your disposal. Here are a few tools suggested by our team of website developers:

#1: Unbounce

Arguably the best landing page tool on the market today, Unbounce offers more than 100 templates to create  your landing page.

It’s known for its “drag-and-drop” method. You simply choose a template and c customize the page by dragging elements (text boxes, forms, or images) onto your design.

If that hasn’t convinced you, these custom page designs are already mobile optimized. As soon as you’ve created your desktop design, it’s ready for the 80 percent of users visiting your site from a mobile device.

Last but not least, this tool gives you dynamic text replacement (DTR). This allows you to replace landing page keywords based on  users’ searches. So, you essentially create one landing page that targets multiple keywords options, widening your conversion opportunities.


  • DTR for your SEM campaigns
  • Automatic SSL
  • Custom domains
  • Mobile optimized
  • A/B testing


  • Delayed sync with Google Ads and landing pages
  • Pay on conversions
  • Limits number of visitors based on payment plans


  • $200/month for Accelerate (capped at 2k conversions)
  • $300/month for Scale (capped at 3k conversions)
example of the platform Unbounce landing page builder

#2: Instapage

Love the idea of Unbounce but hate the price tag? Instapage is a better option for those with a smaller budget. Instapage pairs the ease of page building with an unlimited conversion promise. Unlike Unbounce, you won’t pay more per conversion.


  • Unlimited conversions
  • Simple page builder
  • Custom domains
  • A/B testing
  • Design collaboration options


  • Less customizable than Unbounce
  • Must use global templates for optimization


  • Free 14-day trial, where you can create a custom pricing plan based on your needs
  • $299/month for unlimited landing pages
example of the platform Instapage landing page builder

#3: HubSpot

Let’s be honest: no landing page tool list would be complete without HubSpot. HubSpot is a powerful software designed for marketers to optimize their inbound marketing and lead generation.

What does that mean for you? You need to be familiar with their software before building a landing page.

Unlike Unbounce and Instapage, HubSpot is an all-in-one solution that includes CRM, forms, sales pipelines, and so much more. Their focus is sales growth–not just landing pages.

If you or your team of website developers are already familiar with HubSpot and use it as a marketing tool, dive into their landing page builder. Their landing pages aren’t fully customizable, but they seamlessly connect with all of Hubspot’s other services.

(Need tips for using HubSpot? Get in touch today for all things landing pages and web design. Tri-Cities is our home, and we’re here to help!)


  • The option to add chatbots to landing pages
  • Seamless integration with other sales tracking tools


  • Must have an existing HubSpot account to use the landing page builder
  • Limited mobile optimization


  • $40/month for Starter
  • $800/month for Professional
  • $3,200/month for Enterprise
example of the platform HubSpot landing page builder

#4: Launchrock

If you’re a startup looking for a quick online presence while your website developer builds your site, Launchrock is a quick solution for your landing page needs. It provides a  “Coming Soon” page with a form that allows you to collect user emails.

It’s simple to use. You start by choosing a generic theme and inputting basic information about your products or services.


  • Easy to use
  • Collects user information
  • Free


  • Generic (not as customized as other landing page services)
  • Only to be used for “Coming Soon” landing pages


  • Free for limited landing pages
  • $29/month for unlimited landing pages
Image showcasing an example of the landing page builder platform Launchrock


Landing pages are essential for conversions and running a successful online business. Not only do they help you capture leads’ information, but they also help you convert it into a potential sale.

Interested in launching a landing page or a digital campaign but unsure where to start? Perhaps, you need help comparing other landing page tools for your team to implement. Either way, BrandCraft is at your service. Schedule a consultation with our design and digital agency’s website developer team today.

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