Trends to Adopt in Your Marketing Strategy for 2022

Published: December 16, 2021

Mariah Raner


Digital transformation is impacting businesses as newer marketing trends emerge often. Just this year, 2021, businesses made more profits because of the ever-changing trends amidst the economic challenges faced for the last one and half years.

As a professional, it is best to stay ahead of the game in your industry. It would be best to keep up with the ever-changing trends and create an effective marketing strategy to drive revenue and business growth in real-time. Read on to learn more about the 2022 marketing trends.

What is a Marketing Strategy?

A marketing strategy is a comprehensive business plan that enables an organization to achieve its marketing goals. The strategy provides a blueprint in which an organization focuses on increasing sales, generating more profit, and promoting its growth.

It involves various aspects, such as types of strategies to be used, marketing platforms, customer demographics, value proposition, among other vital elements. Some business leaders may hire a performance-driven marketing agency to create a robust marketing strategy and run their campaigns.

Marketing Strategy Trends for 2022

Here are a few areas making an impact in 2022 when it comes to effective marketing strategy trends.

Social Media Marketing Trends

The latest statistics show that 57.6 % of the population worldwide use social media as of October 2021. This will likely increase as more people embrace social media and invest in smartphones. From the above statistics, it’s clear that social media will continue to be an excellent platform that you should include in your marketing strategy in 2022.

Social media platforms will continue to have new features that allow you to personalize your brand to suit the needs of each customer. Here are reasons social media will be more effective in 2022.

Live Content Will Continue to Influence Purchasing Decisions

People get more attracted to visuals than written content. Research shows that there will be an increase in video viewers to 82% in 2022, which is 15 times higher than in previous years. In 2022, advanced cameras and smart editors will produce high-quality images that quickly drive audiences towards brands, enabling them to make informed decisions.

Since the number of smartphones increases frequently, most social media users will access videos in real-time and make informed purchasing decisions. Therefore, it is best to engage an experienced and dedicated social media marketing agency for social selling to get the best outcome from social media platforms.

Social Responsibility Will Be More Effective 

The business world is becoming more customer-centric as more consumers continue to interact with multiple brands. Increasingly, consumers have more power and influence to choose the right products or services that suit their needs. Thus, in 2022, consumers will value transparency, hold brands more responsible, and focus on brands that treat their customers and employees well.

TikTok Will Empower More Brands

Since the emergence of TikTok, many marketers have made more money than other existing platforms. The numbers will continue to increase as more people understand how the platform works.  This is why, as a marketer, it is best to adjust your marketing strategy in 2022 with more effective platforms such as TikTok.

Search Engine Optimization (SEO) Marketing Trends

In 2022, businesses will focus more on attracting higher traffic to their websites to grow their organic presence. Do you want to stand out from the crowd in 2022 amidst the increased competition today? Then it is best to figure out how to create an effective SEO marketing strategy that will improve your SEO. Here are 2022 SEO trends.

Keyword Optimization Will Be Vital

Online users on various platforms, including LinkedIn, use specific keywords when searching for information. This is why you will have to update your marketing strategy with effective keywords that will drive a high ranking of your website.

If you do not have expertise in optimizing keywords, lean on these tools to create optimized and relevant keywords. Most importantly, this will increase your website ranking on your website, leading to more traffic, increased leads, and sales.

Video and Image SEO Will Be a Top Trend

Marketing Strategy SEO doesn’t only involve written content. In 2022, you will need optimized and quality videos and images to rank your page high on the search engines.

This will require more skills and expertise, especially when compressing files and creating keyword-optimized alt text. You may need to work with a result-oriented marketing agency to get highly optimized videos and images.

Link-Building Will Impact Brands

Including links from reputable sources in your website content is among exceptional strategies to stay ahead of the game in 2022. So, if you’ve never included links in your content, 2022 is the best time for that. 

Including links in your content will keep your business ahead in organic search. However, this process can be complicated if you do not know the tricks. A dedicated marketing agency with a talented team such as BrandCraft can perfect this strategy for you in 2022.

Experiential Marketing Trends

Experiential marketing focuses on creating an exceptional user experience to build customer trust. Below are several experiential marketing trends for 2022.

Virtual Experiential Marketing will be More Effective

With the advanced technology today, there will be increased interaction between customers and companies through the internet. Therefore, you will increase customer experience and enable organizations to understand their customers better.

Conventions and Seminars Will Be More Effective

Developing a seminar or convention marketing strategy will need in-depth, thoughtful ideas in 2022. While many consumers are more focused on online shopping, this doesn’t mean that you shouldn’t hold live events in 2022.

Use a Marketing Agency to Grow Your Business

Keeping up with the 2022 trends isn’t hard work if you remain open to change. However, it can be overwhelming to implement these insights if you do not have the time or expertise. If that is the case, then don’t worry. BrandCraft has a solution-oriented team that can create an effective marketing strategy to keep your business in line with the trends in 2022. Schedule a free consultation with our brand growth strategist and let us advise you on the most reliable and effective ways to stay ahead of the game in 2022.

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