BrandCraft® Expands Into Boise, Idaho With The Acquisition of Carew Co. Agency

Published: November 1, 2021

Torey Azure



Northwest based growth marketing agency expands into Boise, Idaho.

Torey and Paul standing next together to showcase that BrandCraft expands into Boise, Id

Boise, Idaho (November 1st, 2021) – BrandCraft®, a premier growth marketing agency, announced today their expansion into Idaho with the acquisition of Carew Co. Building on its success in the Tri-Cities and Spokane, Wash. locations, BrandCraft will offer clients integrated marketing and design services to help them achieve their growth goals.

The expansion also brings the addition of four team members. Paul Carew will become the enterprise Creative Director and lead revenue growth in the Boise market. Paul moved to Boise, Idaho in the 1990s to work for Oliver Russell, a brand marketing agency. Since then, he’s helped shape the community’s advertising, branding, and digital scene. He struck out on his own nearly 10 years ago and has built Carew Co into a highly respected Northwest firm. He’s also very active in the community as the founding president of the Idaho chapter of the American Institute of Graphic Artists, an adjunct professor at Boise State University and a board member for the Better Business Bureau.

Also joining the BrandCraft team are designers Thomas Walsh and Shailey Katsilometes who will round out the Boise office. At least one additional hire will be added in the near future.

Paul Carew’s response to the acquisition:

BrandCraft not only is a win/win for our clients but we are joining a family of amazing humans who are creative at heart, value the strength of relationships, and are a perfect match for our agency values. We are thrilled to build on our creative heritage and amplify our offering as a part of the BrandCraft team.”

Paul Carew

BrandCraft’s CEO regarding this expansion:

“Adding Boise to our expansion is a big move in the right direction and I couldn’t be happier with the team that we are bringing on board. People matter, the right people matter, and we believe we struck gold with the new team. We couldn’t make this move, and be this confident in it, without adding the Carew Co. team. The Boise market is being added at the right time, I still see big demand in the Pacific Northwest. We look forward to continuing to building relationships within the Boise community.”

Torey Azure, CEO, BrandCraft

About BrandCraft

BrandCraft’s full agency service model will add new capabilities to the Carew Co. client base and Boise business community. New services will include video production and performance digital marketing among a few others. The larger team also increases production capabilities for design projects without sacrificing strategic design direction.

BrandCraft is a growth marketing agency specializing in achieving organizational growth for clients using a complete suite of branding, design, video, content and digital marketing services. Known for initiating growth for businesses better than other agencies, BrandCraft’s team is hyper accountable to performance in digital and creative services. As a team, they are entrepreneurial-minded, understand business and highly value direct communication. As a result, each client receives unfiltered data and consultation. Owners and executives partner with BrandCraft because they believe in their performance, transparency and honesty.

For more info, visit and find BrandCraft on Facebook, Instagram, and LinkedIn.

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