Paramount Fiber Broadband is a regional internet provider in the Pacific Northwest. They were a leader in the fiber install and construction fields before adding internet service provider to their offering.
Paramount approached BrandCraft to first establish the brand for a new internet service provider division of their existing communications company. Paramount had a successful fiber internet construction and service offering but this was different as it needed to appeal to the consumer. We worked through a quick brand process and got approval before moving onto web and marketing for the big launch. In the end we leveraged what worked with the current brand and created other visual elements and new messaging that targeted the consumer.
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