Video

"Driving Change" Video Campaign

This interview video campaign provides an intimate look at the McCurley Dealerships team showcasing the difference they make in their hometown

01 Project Overview

What you drive can drive change in your community.

When McCurley Dealerships came to BrandCraft to create an English and Spanish TV campaign educating viewers on the good work they do in their communities, we crafted a visual language that utilized rear projection to reinforce the stories being told and to create a cohesive and uniform look that tied each commercial together while being undeniably recognizable and associated with McCurley and their brand.

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Video
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