Explore how we crafted an engaging video to showcase how this new product is perfect for summer fun.
When Mercer Wines approached us to advertise their new ICAN Hard Seltzer, featuring a unique re-sealable cap, we set out to create a video that would visually demonstrate why this product is ideal for summer activities by scripting a series of scenes showing the beverage being sealed and unsealed with a dynamic camera move that kept their logo prominently in the frame as the fun, summer scenes spun around it.
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