A gin that is rooted in realityyet reaches for the fantastical—and offers an experience that captures the playful, curious spirit within us all.
Feather & Folly is a vegan and gluten free gin tailored to those who value sustainability and a unique taste. BrandCraft designed and developed a site to match the moody and calming vibe of the gin while showcasing the botanicals. We utilized large and muted photography in parallax sections to provide an immersive experience for visitors. The client wanted to make sure the botanicals were highlighted on the site just as they are interwoven into the label itself, so we designed an interactive graphic that shows where and what the plants are.
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