People who listen, creating design that speaks.
Clients love “the idea” of simplifying, but when we start to take away pages and sections we want to do it in a way that does not impact our client's SEO negatively. Wireframing is a great way to take inventory of everything on the site. We also studied google analytics up front so we knew what pages needed to stay and what pages could go.
CSHQA wanted its new website to be image focused. They have such a beautiful image library, and they want their projects to be front and center. We also simplified the color pallet and the number of typefaces that were being used to clean things up visually.
In the end, we delivered the beautiful project-focused showpiece our client was after.
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