Oliver Russell

Brand Identity

Graphic Design

Website Strategy


As a creative partner to Oliver Russell, we designed the brand identity and packaging for Starkey Spring Water.

Look for the bottles on the shelves of a Whole Foods Market near you. Better yet, make the purchase — you won’t be sorry.


Oliver Russell’s client, Allegro Coffee Company (a subsidiary of Whole Foods Market), was looking for an Idaho-based design team with extensive packaging experience. Given our beverage and packaging experience, we were brought to the table as a creative partner. Our design team developed hand lettering to reflect the history of the property originally founded by Dr. Starkey, the deep geothermal source of the hot spring, and reflect an “Americana” style for the brand.