Firebird Raceway

Content Management System

Email Marketing



A Slick Site for Speed Freaks

Firebird Raceway, an NHRA Drag Racing facility first established in 1968, is a Treasure Valley instituion. But its website was downright institutional: A static HTML site that had to be updated daily by a programmer.

“Close to five years ago, I visited with Rich Harris at Bandana to find out who created the website for his running shop. At the time, Rich indicated that we should visit with Carew Co. It didn’t take long to establish a relationship that proved to be rewarding and a very positive step for the future web presence of Firebird Raceway. Based on the WordPress platform, the new website is one of the best in the entire drag racing industry. It offers a wide variety of features and sections that both the racer and fans can learn from and enjoy. Hats off to the entire team that helped us pull this all together. We would highly recommend Carew Co. to anyone looking to have a new site built.”

—Scott New, General Manager

It was a situation that wasn’t cutting it for our clients, or for today’s ever-churning racing world. We created a WordPress site with a content management system that gives Firebird full control over what appears, including a cache of historic photos in the Blast From the Past gallery. Racers (and racing fans) can now easily track points thanks to the Super Pro points list, a must-have during big, signature Firebird races like the Pepsi Nightfire Nationals. A regularly updated blog gives fans the info they crave before every big race. The design gives the user a feeling of momentum, with text that slants right, as if a drag racer has just sped by. The black-and-grey color scheme is punctuated with pops of dark blue and red, and new features like embedded video contribute to the overall experience: inclusive, exciting, tons of fun.