Paul is a lover of creativity, exceptional design, old-school hip-hop, and building lasting brands and relationships. Drawn to Idaho from the fast-paced agency life of New York City in the mid-90s, he joined a brand marketing agency and later founded his own company, Carew Co, in the mid-2000s. Carew Co merged with BrandCraft in 2021, allowing Paul to get back to flexing his strategic and brand muscles. As one of Boise’s premier creative ambassadors, Paul has served as the founding president of the Idaho chapter of the American Institute of Graphic Artists, as a VP on the Boise Advertising Federation board, and as an adjunct professor at Boise State University.
