paul carew

VP of Brand Strategy

Paul Carew

Paulie a.k.a. PAC-man

Paul is a lover of creativity, awesome design, old-school rap, and building brands and relationships that last. He was lured to Idaho from agency life in New York City in the mid-90s to work at a brand marketing agency and founded his own company, Carew Co, in the mid-2000s. Carew Co merged with BrandCraft in 2021, allowing Paul to get back to the business of flexing his creative muscles. Paul is one of Boise’s best creative ambassadors, serving as the founding president for the Idaho chapter of the American Institute of Graphic Artists, as a Boise Advertising Federation board member, and working as an adjunct professor at Boise State University.