Paul Carew

Paul is a lover of creativity, awesome design, ’90s rap, and building brands and relationships that last. He was lured to Idaho from agency life in New York City in the 1990s to work at a brand marketing agency and founded his own company, Carew Co, in the mid-2000s. Carew Co merged with BrandCraft in 2021, allowing Paul to get back to the business of flexing his creative muscles. Paul is one of Boise’s best creative ambassadors, serving as the founding president for the Idaho chapter of the American Institute of Graphic Artists and working as an adjunct professor at Boise State. He also owns the store Wear Boise, located in Downtown Boise, with his superhero wife, Lisa.