josh mercaldo

Growth Strategist

Josh Mercaldo

The Closer

Hailing from upstate New York, Josh moved to Idaho in the mid-90s for college. After earning a BA in Mass Communications in Advertising and Public Relations from Idaho State University, he moved to Boise in 1999 to start his career. He joined the BrandCraft team in 2022, bringing his 20+ years of experience in brand strategy, account management and business development with him. When he’s offline and OOTO, you can find him hanging out with his two adult kids, rooting for the world champion Toronto Blue Jays (’92 AND ’93), listening to 80s playlists, and traveling to theme parks near and far.