Project is currently in the research phase with planning for initial survey to be sent to internal stakeholders, faculty, staff, and students in January of 2022
What is the Project?
College of Western Idaho (CWI) has adopted the Otter as the official mascot. As the new CWI brand has been rolled out, it is now time to develop the mascot identity. Development of the identity is inclusive of design and naming of the new CWI Otter Mascot. This process will provide several oppurtunities for CWI faculty, staff, students, and the greater community to provide input as well as feedback on concepts. This process will consist of a number of phases which we will keep you updated on periodically. Unveiling of the new mascot is currently scheduled for Fall 2022.
Contact us or provide feedback
Complete Project Timeline
Project is currently in the research phase with planning for initial survey to be sent to stakeholders, faculty, staff, and students in January of 2022
Surveys will be distributed and on-campus engagement will allow us to collect data and opinions on the Otter name and design.
Upon research completion
We will work through current and historical data to develop a name and possible modifier to the Otter.
During and upon completion of Naming Phase
Brand Identity and Creative Phase
We will be developing visual marks to represent our new Otter. Final concepts will be shared with stakeholders and a survey will be sent to vote for your favorite.
After selection of finalists
Final Mascot Selection Survey
Roughly three final version of the logo will be shared with stakeholders and they will be allowed to select their favorite.
Finalize Brand ID and Guidelines
We'll work through the summer to finalize the Mascot in preparation for a fall launch.