CWI Mascot Identity Development

Current Phase

Project is currently in the research phase with planning for initial survey to be sent to internal stakeholders, faculty, staff, and students in January of 2022

What is the Project?

College of Western Idaho (CWI) has adopted the Otter as the official mascot. As the new CWI brand has been rolled out, it is now time to develop the mascot identity. Development of the identity is inclusive of design and naming of the new CWI Otter Mascot. This process will provide several oppurtunities for CWI faculty, staff, students, and the greater community to provide input as well as feedback on concepts. This process will consist of a number of phases which we will keep you updated on periodically. Unveiling of the new mascot is currently scheduled for Fall 2022.

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CWI Mascot

Name

Complete Project Timeline

Current Phase

Project is currently in the research phase with planning for initial survey to be sent to stakeholders, faculty, staff, and students in January of 2022

January 2022

Research Phase

Surveys will be distributed and on-campus engagement will allow us to collect data and opinions on the Otter name and design.

January 2022

Upon research completion

Naming Phase

We will work through current and historical data to develop a name and possible modifier to the Otter. 

Upon research completion

During and upon completion of Naming Phase

Brand Identity and Creative Phase

We will be developing visual marks to represent our new Otter. Final concepts will be shared with stakeholders and a survey will be sent to vote for your favorite. 

During and upon completion of Naming Phase

After selection of finalists

Final Mascot Selection Survey

Roughly three final version of the logo will be shared with stakeholders and they will be allowed to select their favorite. 

After selection of finalists

Fall 2022

Finalize Brand ID and Guidelines

We'll work through the summer to finalize the Mascot in preparation for a fall launch. 

Fall 2022