BrandCraft Logo

The Client

A company that lives by their values, CTE Logistics is committed to excellence through their freight management partner (FMP) business model. This logistics company, located in Sumner, WA, makes it possible to handle all aspects of the domestic supply chain.

Creating the Brand

CTE Logistics hired BrandCraft to take its brand to the next level and fuel its growth potential. Moving away from mispositioned and outdated branding, our team focused on a new modern look that was easy to broadcast their new office and logo creation.

This includes strong, cohesive, and consistent colors, logo types, and fonts. In a strategic effort, CTE works on a grid system, keeping everything neat, and in-line. They're simple and friendly brand allows for a professional and trustworthy approach.

Web Design

The main goal of this project was to reflect their change in personality while still staying true to their core value of commitment to excellence. We first approached this project with the design mockups then swiftly moving into content and messaging assistance. After creating the content that would live on each page we moved into the construction of the web build.

Using their new immersive brand identity as a foundation, we designed the look and feel of the website build to be consistent on all touch points. The final site was tailored to showcase their values particularly highlighting that they're very approachable both as an employer and business.

Print Deliverables

Utilizing the CTE logistics identity guide our team was able to work with a solidified brand to create collateral pieces.

With clear direction from the client we have implemented unique and relevant print deliverables to promote CTE's business offerings. This is showcased through supporting material such as table covers, experience flyers, trifold brochure, and cut sheets. These collectively embody the refreshed brand image, capabilities, voice, and support of CTE logistics.