Wildland Labs, Inc. Announces Exciting Changes in Leadership and Service Offerings

Published: August 9, 2019

Torey Azure


RICHLAND, Wash. (August 9, 2019) – As part of its ongoing growth and development of strategic offerings, Wildland Labs, Inc., the Tri-Cities’ premier software development firm, in partnership with its subsidiary BrandCraft Marketing, today announced changes to its software development service offering and the enterprise leadership team, including:

  • Torey Azure, formerly CMO of Wildland/BrandCraft, is promoted to CEO of Wildland/BrandCraft. Torey Azure founded BrandCraft Marketing in March of 2012 and merged with Wildland in summer of 2017 to combine Wildland’s software expertise with BrandCrafts’ premier design, marketing, video, and photography services.
  • Ty Mulholland, formerly CEO of Wildland/BrandCraft, is departing for a position as Head of Operations of Managed Squared, Inc., which has been acquired by a leading legal services company based in California. Denovo, the flagship law practice management SaaS of Managed Squared, was developed by Wildland.
  • Kellie Easley has been promoted to VP of Creative and Digital for Wildland/BrandCraft. Kellie has been with the enterprise since July of 2018. She previously worked for Columbia Hospitality in Seattle, WA as Director of Marketing.

The Wildland team members responsible for the development of Denovo have also been hired by Managed Squared, which will remain based out of Tri-Cities and continue to bolster the Tri-Cities startup ecosystem.

“This refinement of our team is in response to multiple factors including opportunities for the software development team to focus on a specific product, and concurrently allows Wildland/BrandCraft to focus on the continued development of our growth marketing services portfolio,” new CEO Torey Azure said. “I look forward to working with our new leadership team to deliver exemplary results for our clients, investors, and team members. I wish Ty and the Denovo software team the best in bringing new, top of class software to the legal community, and we welcome the opportunity to support new business and our prior software clients with our premier marketing services.”

 “I am proud of everything we have accomplished since Wildland’s founding in 2014, from building amazing software applications to supporting our community in events such as TriConf, Digital Crush, and Tri-Cities Tech Summit.” Former CEO Ty Mullholland says, “We will continue to support building a blossoming technology and creative community in the Tri-Cities. I am excited for the continued success of Wildland/BrandCraft and know Torey is the best person to lead it. We will miss our Wildland/BrandCraft family tremendously but are thrilled to remain in the same community as we evolve the software ecosystem here.”

About Wildland/BrandCraft

Wildland Labs, Inc. is a software development company based in Richland, WA. Wildland was founded in 2014 and has since grown to be the regions premier software development firm. For more info, visit www.wild.land. BrandCraft Marketing is a growth marketing agency in Richland, WA. The company is majority-owned by Wildland Labs, Inc. They specialize in organization growth using a complete suite of branding, research, design, and marketing services. For more info, visit www.brandcraftmarketing.com.

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