Why Video Marketing Is More Than Just Another Piece of Content

Published: February 22, 2022

Aaron Huskins


You’ve probably heard it a million times before.

Content is king.”

And if you’ve spent any time online in the last year, you might’ve noticed the most prominent form of content today is video. From streaming services to social media, video is everywhere.

But what makes it different from other forms of content, and why is it so effective?

Here’s a quick look into why video, in my humble (and totally unbiased) opinion as a video marketing specialist, is king of content.

Why Video Marketing Is No Longer Just a Single Piece in Your Content Calendar

Those who use video marketing grow revenue 49 percent faster and experience 34 percent higher conversion rates than those who don’t, and 64 percent of consumers make a purchase after watching branded social videos.

Speaking of social videos, even organically, social video generates 1,200 percent more shares than text and image content. With numbers like these, it is easy to see why video marketing should take a more dominant role in your content calendar.

Types of Video Marketing You Can Include in Your Marketing Strategy

Video content makes up more than 80 percent of all consumer Internet traffic–and for good reason. Nothing quite grabs and holds your attention like video does. So, with all those users watching and engaging, you’ll definitely want to get some of those eyes on your business, too.

Here is a non-comprehensive list of a few different types of videos you can create to level up your marketing:

Explainer Videos

Need to explain a product or service to customers? Why have them read about it when you can literally show them how it works? Explainer videos can make difficult-to-understand topics seem easy, and they can inform a much wider audience at once than an in-person meeting or demonstration can.

You can use explainer videos to educate viewers on processes, products, benefits, or pretty much anything else you want. The more informed they are about your product, and the more trust they have in you to inform them, the more likely they are to buy. (Have questions? Contact our video marketing agency here.)

Testimonial Videos

Word-of-mouth marketing is still vital, and in the days of the Internet, that word can spread faster than ever before. If you want prospective customers to know how great other customers’ experiences with your company have been, let them hear it straight from the horse’s mouth with a testimonial video.

The more satisfied customers they see, the more likely they are to see themselves being one, too. When targeted correctly, there’s virtually no better way to engage and educate your audience than with video, and marketers are taking notice.

Demonstration Videos

Showcasing how your product or service works through a video is a popular way to gain the attention of your users. A demonstration video allows you to highlight the best features of your project. In hopes to increase turning you audience into loyal customers. These videos can be as simple as a demo of a software tutorial or even a fun unboxing video.

These types of videos provide credibility, ease of use, and act as a blueprint for your product/services among other things. Simply put utilizing demo videos in your marketing strategy will assist encouraging your prospects to move down the sales funnel.

Nail Down Your Perfect Video Marketing Strategy Today

There are limitless creative ways to use video marketing, but at the end of the day, it’s all about the content IN THE VIDEO and getting the right eyes on that content. Right now, with no sign of slowing down, the best way to do that is with video.

If you’d like help getting started with video marketing for your business, I would love to talk to you. Contact BrandCraft today, and let’s get rolling.

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