The world on the web moves fast, and a website is needed to stay current with the times. Here at BrandCraft, we use a custom approach to each website we develop. From content to design our sites are developed by our in-house design team and built to perform.
Foodies is a family-owned restaurant providing high-quality ingredients, flavorful dishes, and an inviting atmosphere. Customers can order entrees, appetizers, and sweets from two brick and mortar locations. In hopes to stay current with the market, Foodies leaned on our growth marketing agency to create the perfect website design to meet the goals of their company.
Key goals for the new site included:
Provide direct access to menus and ordering to-go or delivery.
Create a digital reservation request process.
Highlight key information, such as menus, locations, hours, and contact details.
Visibility for cake ordering service and menus.
Each of these elements contributed to the overall goal of building a larger online presence for the restaurant.
Phases of the Foodies Website Design & Development
Designing and developing a website is no easy feat. There are many moving parts involved to bring the project to fruition. It takes the right resources, agency support, strategy, content, design, development, and execution. Explore the areas in which we helped established to bring the new foodie vision to life.
Phase 1: Temporary landing page
To begin, we initially developed a separate landing page for customers to order to-go & delivery options. We took this approach because the client did not have a current web presence. The landing page provided an opportunity for customers to order food from their restaurant while the main website was under construction. This acted as a temporary tool to receive customers and sales until the new website was ready to launch.
Phase 2: Website design mockups
Once the landing page was complete and functioning our team turned to the design phase. It’s important to set the stage and form a strategy so the goals of the website can be met. Here we focused on incorporating all the desired forms, CTAs, and features Foodies wanted on the site. The design phase is complete with performance in mind and a clear goal of what success looks like for the project. After we nailed down the site architecture based on the best layout for the Foodie user experience, we mapped the appropriate content and messaging.
Phase 3: Content & messaging assistance
Content and messaging need to be strategically used in any project so that it aligns with the brand’s look, feel, and position. In the Foodie’s website redesign project, they provided images for the new site, along with a content outline & base content. From there, we took the base content and focused on transforming it into customer-facing content, incorporating clear CTAs & enticing verbiage.
Phase 4: Website development on WordPress CMS
The development phase of the project was focused on working with Foodies to have a site focused on their business and customer base. On the final site, customers are now able to order delivery & takeout, make a reservation, view the full menu, along with the cake menu. In addition, prospecting employees can view and apply for current job openings and learn more about joining the Foodies team.
Over 80% of consumers research products and services online before making a purchase decision – making a website one of the greatest sales tools. Our dedicated and talented team designed and launched an entirely custom website that provides an experience to close the sale through its visuals, content, and functionality.
To construct your website to grow your business and bring your vision to life, contact us for a free consultation.