Part 1: Which Paid Ad Platforms Should My Company Invest In?

Published: June 15, 2021

Kayla Rott


Whether you’re new to the market, about to launch a product, or just want to beef up your current product line, a paid ads strategy would be beneficial.

You’re probably well aware of that already, but have you determined which paid ad platform would be the best for performance? It’s vital to consider your overall goal of what you expect to see from your digital campaigns, which is why choosing the right platform is essential.

To make your life easier, we break down the top paid ad platforms that we find to be the most beneficial in our PPC (pay-per-click) campaigns. Over the next several weeks, we’ll be releasing in-depth posts on what we consider the best advertising platforms for 2021.

Top Advertising Platforms for Paid Ads in 2021

We cover what the platform is, the type of audience it typically serves, and a breakdown of components that stand out to us. Still unsure of what to expect? Here’s a sneak peek into the platforms that our advertising agency will be diving into:

  • Google AdWords: This is the most versatile option, as you can choose from Search, Display, Video, Shopping, or App ads, and have access to the largest search network.
  • Social Ads: Your ads are attention-grabbing, relatable, or involve experiences that users are already seeking on social platforms (i.e., restaurants, entertainment, and trending topics/products).
  • Microsoft Ads: Use these if you’d like to add an extra notch to your advertising strategy. The setup is a breeze if you already use Google Ads.
  • Amazon Ads: These are highly recommended if you sell products online. Utilize this marketplace with over 300 million active shoppers.

As we update this series, the in-depth posts will be linked to this post and on our website.

If you just can’t wait and want to gain a better understanding of how these platforms can elevate your marketing strategy, contact BrandCraft Marketing to chat with one of our digital marketing specialists today.

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