Spotlight: Proven Meals | Visual Identity and Online Presence

Published: November 5, 2020

Mariah Raner


BrandCraft's client Proven Meals with tag line and food images

As a growth marketing agency, we create effective and proven methodologies to help our clients realize their desired growth. This process has been mastered through years of experience, observation and continuous client success. 

Today we’re highlighting our client Proven Meals. Working together, we made this new brand come to life by developing their visual identity and online presence.

Crafting a visual identity: understanding the Proven story

BrandCraft's client Proven Meals describing that tasty dishes support healing

This brand is exactly who they say they are: ‘Your 11th hour health solution’. Proven Meals provides meal plans and recipes for individuals to help them end complications due to autoimmune diseases. 

As stated on their website, “We know how it feels to exhaust every health solution, with little to no results. When you’re in the 11th hour, Proven Meals are here to help. Our easy-to-follow meal plans can help you end autoimmune disease symptoms, such as a weakened immune system or canker sores.”

Through food experimentation, Proven Meals found a long-term solution that supports healing. Let’s dive into how we used our services to transform this brand to reflect who they are.

How we developed a visual identity and online presence for Proven Meals

We deliver growth for organizations through our branding, marketing expertise and services. Growth requires an investment that takes energy and time to deliver sound results. We had the opportunity to work in areas of branding and website design for Proven Meals. These two key elements come together to create the best experience for this client.


BrandCraft's client Proven Meals examples of branding including logo, typography, and brand colors

Knowing the identity of a brand—how it looks, sounds, and feels—ensures the quality of that consistency.  Working alongside Proven Meals we were able to develop their brand’s name, colors, logo, and all of the items that encompass their complete identity guide. 

To define and create the unique pieces of the Proven Meal brand, we utilized brand exercises, research, and client questionnaires. The end result, their identity guide includes primary and secondary logos, requirements and restrictions of each logo, plus brand colors and specific typography. Once the identity was established, we moved into creating a custom website for Proven Meals. 

Custom Website Build

BrandCraft's client Proven Meals view of website design

We took a custom approach for the Proven Meals website, embracing all of the assets developed during branding. The scope of this project included website design and development, as well as content and messaging. 

Key components of our approach included:

  • A mobile-first, modern website design leveraging the new brand assets. 
  • On-brand imagery to help the user gain an understanding of Proven Meals products. 
  • Compelling messaging with content written to leverage the client’s story, told in the brand’s new voice.
  • Clear Calls-to-Action (CTAs) throughout the site to ensure Proven Meals makes the most of every opportunity for engagement

Key Takeaways 

Our dedicated and talented team designed and launched an entirely new brand. We created a visual identity and online experience for potential customers. This resulted in a consistent look and feel that showcases the story of Proven Meals on a website designed and built to perform.

If you need expert guidance to maximize your branding or marketing efforts, talk to one of our strategists today. 

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