Email Deliverability for Websites: How to Stop Your Emails From Going to Spam

email deliverability for websites

Not every email reaches its destination inbox. Most people understand the concept of spam/junk folders. In reality, there are plenty more reasons for a message not to reach its destination.  This post hopefully will unravel the mystery of avoiding the spam folder for emails coming from your website (such as contact form notifications and e-commerce order updates).  What You Should Know About Email Deliverability If you are tired of your emails hitting the spam folder, you’re not alone. Here’s a quick guide…

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Improving Marketing Efficiency: The Importance of Market Segmentation

The key to customer-centric marketing is effective personalization. Anything from lead generation to customer retention requires a smart approach to segmentation. No matter how big or small your target audience is, dividing it into segments can streamline your marketing strategy and improve your business growth opportunities. The segments you create at the initial marketing stage…

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Cherish App

Market Research In order to best prepare for the app’s launch and ongoing marketing, we needed to know the top use cases for the app. Bottom line, what event would cause a consumer to download this app? Our market researchers strategically created consumer surveys to determine why consumers would decide to use this app. Positioning…

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How to Successfully Blend Inbound and Outbound Marketing

inbound and outbound marketing

Leveraging your marketing strategies can help you stand out in the current over-saturated marketing environment. It would help if you aimed at improving your conversion rates and subsequently impacting your results. Today we’re going to focus on combining inbound and outbound marketing for exceptional results. Inbound marketing uses customer-centric channels. These can be seen as…

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Master These 10 Areas of Marketing to Stand Out Online

Marketing is crucial not only for the business’s success but its relevance and continuity in today’s competitive world. The importance of getting it right for your business cannot be overstated. Learning and mastering the art of marketing can take time, sometimes several years of practice and dedication.  As with any venture, successful marketing begins with…

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Why Customer Trust is Important for Business Growth

customer trust is vital for growth

Most owners know that building a successful business takes time, effort, and persistence. But many business owners don’t realize that the core of their company is the ability to establish trust with their customers. When companies build trust, they enable customer evangelists ready to advocate their business. That will, in turn, increase brand visibility, attract…

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Top 3 Legal Marketing Strategies for 2021

top legal marketing strategies

Like in other industries, change is the dominant fact of life in the marketing industry. It’s a fair bet that there’s no lawyer today who isn’t continuously reminded of how quickly the legal marketing landscape is evolving. The bottom line is that what worked in 2020 may not work in 2021. So, buckle up lawyers,…

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Marketing During Covid-19: How Consumer Behavior has Changed in 2020

consumer behavior change and marketing

2020 has been a challenging year for businesses. The Coronavirus pandemic, and the measures put in place to control it, have affected companies’ ability to produce and sell, at least in the way they used to before. Consumers have also been affected in many ways during this period, either by staying indoors, their favorite shops…

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Dental Marketing 101: Strategies for the Most Success

Dental Marketing tips for successful marketing practices

Most dentists we know have fantastic team members who go above and beyond for each patient. They also have a loyal clientele who come to them for annual cleanings, fillings, and more. There’s just one teensy problem. Many don’t know how to get the word out.  That brings us to the question of the day:…

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Content Marketing (Part One): An REI Case Study

Researched Educational and Innovative Content Marketing with REI Hero

The term content marketing has become a bit of a buzzword in the marketing world over the past few years. It is a concept that leaves many scratching their heads due to its broad applications and a generally slippery definition. The general idea behind content marketing is to grow your audience (and retain current customer-base)…

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