Data & Design: How Analytics Amplifies the Impact of Creativity

the impact of data & design

What makes business marketing successful? Is it data or design? Many organizations operate these two entities. The term creative has often been linked to design elements such as social images in paid advertising or website design. Design often comes first when determining what works best in business. What about data—an essential element that every company…

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The Art of Staying Creative with Your Marketing Strategy

I’ve been in the marketing and advertising world for over a decade now and the industry trends further and further away from traditional marketing (print, television, etc.) and more toward digital. One of the biggest mistakes I see is that most people start out with a lot of thought and time into their marketing distribution…

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The Importance of Process Documentation for Marketing Operations

process documentation for marketing operations

Processes are ever evolving and take constant assessment and work to keep up to date, but they have a multitude of benefits that make investing time and money into them worth it. Not only do they keep action items on track and projects organized, but they improve the efficiency of the executing team members completing…

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Stop Wasting Money by Driving Low-Quality B2B Leads

quality B2B leads

“I don’t care how much a lead costs. What matters to me is Quality!”. Not too long ago I had a client say these words to me with such an intensity that it made an impact on the way that I approach B2B advertising. Further, assessing the quality of the leads that our teams provide…

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How B2B Companies Benefit from an Agile Marketing Strategy

A company’s marketing team is essential in achieving organizational long-term and short-term goals. And the only way to accomplish this is by adopting and implementing marketing strategies that effectively optimize the available resources. By implementing agile marketing strategies, your team is more likely to identify and resolve their focus and collective efforts. This also creates…

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Getting Started With an Integrated Marketing Strategy

integrated marketing strategy

Your brand’s marketing strategy is your overall plan for reaching prospective customers and enticing them to use your product or service. An integrated marketing strategy aligns your primary brand message delivered throughout the marketing channels you use. What is an Integrated Marketing Strategy? An integrated marketing strategy is an approach that aligns your marketing efforts…

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Don’t Lose Quality Leads Due to a Broken Lead Generation Strategy

For marketers and businesses that want to grow, lead generation is critical. Increased lead generation entails raising brand awareness and interest in your products or services, as well as nurturing interested prospects through the marketing funnel and into your sales pipeline. Lead generation tactics, when done correctly, build strong relationships with qualified clients who are…

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The New Era of Shifting Your Focus to Marketing Activation

shifting focus to marketing activation

Brands that offer more relevant experiences are more attractive to consumers, and in return, consumers are more likely to reward them with activity. Active customers have the potential to drive significant growth for companies, and if a company has more active customers, it is likely to attain more growth. Ad-supported companies such as social networks…

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Trends to Adopt in Your Marketing Strategy for 2022

marketing trends to adopt in 2022

Digital transformation is impacting businesses as newer marketing trends emerge often. Just this year, 2021, businesses made more profits because of the ever-changing trends amidst the economic challenges faced for the last one and half years. As a professional, it is best to stay ahead of the game in your industry. It would be best…

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The Benefits of A/B Testing in Marketing Campaigns

Let’s face it; the business world has become increasingly competitive, with companies striving to outdo each other given any slightest opportunity. So the only way to stay on top of the game is by relentlessly giving more value to your customers. Additionally, working on developing better strategies to generate more top-quality leads. That means producing…

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