customer trust is vital for growth

Most owners know that building a successful business takes time, effort, and persistence. But many business owners don’t realize that the core of their company is the ability to establish trust with their customers. When companies build trust, they enable customer evangelists ready to advocate their business. That will, in turn, increase brand visibility, attract…

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consumer behavior change and marketing

2020 has been a challenging year for businesses. The Coronavirus pandemic, and the measures put in place to control it, have affected companies’ ability to produce and sell, at least in the way they used to before. Consumers have also been affected in many ways during this period, either by staying indoors, their favorite shops…

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Dental Marketing tips for successful marketing practices

Most dentists we know have fantastic team members who go above and beyond for each patient. They also have a loyal clientele who come to them for annual cleanings, fillings, and more. There’s just one teensy problem. Many don’t know how to get the word out.  That brings us to the question of the day:…

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Market Research In order to best prepare for the app’s launch and ongoing marketing, we needed to know the top use cases for the app. Bottom line, what event would cause a consumer to download this app? Our market researchers strategically created consumer surveys to determine why consumers would decide to use this app. Positioning…

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Researched Educational and Innovative Content Marketing with REI Hero

The term content marketing has become a bit of a buzzword in the marketing world over the past few years. It is a concept that leaves many scratching their heads due to its broad applications and a generally slippery definition. The general idea behind content marketing is to grow your audience (and retain current customer-base)…

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Let us talk about Focus. I’m not referring to the laser like focus that Michael Jordan displayed throughout his career, he was mentally focused on the job at hand. I’m talking about the focus on a specific product or service that you offer and building a marketing campaign that surrounds it. We all watch television…

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What is Content? Sometimes those of us who deal with digital marketing for a living forget that our small business customers don’t speak the language. I recently was having a conversation about optimizing a clients website for a certain service. The conversation went on for a few minutes before my client stopped me and said…

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