The Best Bid Strategies for Google Search Ads

How do I know if I’m using the correct bid strategy in my Google search ads campaigns? This is a question that many of our client’s come to us with. The answer: It depends It depends on a variety of different factors, all of which stem from the goal behind your campaign. Before you dive right in to creating your first…

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Why Small Businesses Don’t Think They Need SEO

Did you know that people search on Google more than 3.5 billion times every single day?  Wow is right. As a small business, capitalizing on this search traffic is critical–especially during these challenging times. But the truth is, most companies without an in-house marketing team don’t know how. Small business owners often come to us,…

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5 Things Every Lead Generating Website Needs

You have a website that you’ve invested significant time and money in, with a goal to generate leads and attract potential customers.  However, long gone are the days that a website is all you need—today’s consumer has a short attention span and it isn’t always ready to buy now.  Case in point have you ever been scrolling…

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BrandCraft Guide to Technical SEO in 2020

Search engine optimization (SEO) is like real estate. The more you invest in your website, the more visible it will become in search engine result pages (SERPs). This results in increased revenue opportunities to impact your bottom line. To truly move up in the SERPs, you’ll need to optimize your website so that it can…

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Retarget Practice

If you run a small business there is one avenue for marketing that is an absolute must for staying in front of people that matter – and by matter I mean likely to engage with your product or service. The best litmus test, from a web-based perspective, for knowing if someone is likely to purchase…

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Are you paying too much per click for Google AdWords?

Note: BrandCraft Media is a part of the Google Partner program. We are not affiliated with Google in any business arrangement, but are recognized by Google as an agency provider of Google AdWords. Did you know that not every business pays the same for the Google AdWords click rate or Cost Per Click (CPC)? If…

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Setting Business Goals – forget SEO, Social Media, or Web Goals

We get a lot of questions from clients who ask about specific parts of their digital marketing campaigns they want to make improvements upon. Typically, they want higher rankings on search or “more traffic”. Of course, we always ask “what is the goal?”. What we really want to know is: What are your specific business…

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