The Ins and Outs of 301 Redirects: When Should You Use Them?

301 redirects and how you should use them

You’ve invested time and money into building a website that generates leads, but you need to make sure your website remains healthy and performs at its best. Part of maintaining a healthy website is managing your site URLs. What happens when you don’t update a URL with its new location when you change the page…

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How to Keep Your SEO Juice When Switching Domains

So, you’re thinking about moving your website to a new domain? But what about your search engine optimization (SEO) efforts? At first glance, it may seem simple enough, especially if you’re familiar with 301 permanent redirects. However, if your current website domain has been around for a while, it will have garnered some authority, as…

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What is Schema?

what is schema

If you have been in the SEO game for a while, chances are you have heard of schema. It goes by a couple of other names, including schema markup and structured data. Schema is a code block of data that lives on your web pages for only search engines to consume. Users on your site…

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6 Ways to Supercharge your Google My Business (GMB) Profile for Local SEO

6 ways to supercharge your GMB profile

Growing your business, especially when it operates from a physical location, is almost impossible without local SEO.  Nearly half of all searches on Google are for local information, with an astounding 900% growth over the last few years. Meanwhile, local searches result in a purchase 28% of the time. An optimized profile on Google, in other words,…

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5 Reasons You Need Google Analytics 4 (GA4)

Why You Need Google Analytics or GA4

Google has released the newest version of Google Analytics (Google Analytics 4 or GA4), replacing the long-standing Universal Analytics (UA) property type. Our first impression? We like what we’re seeing. What is Google Analytics 4? There are three major differences between UA and GA4. The first difference is how users are tracked. In UA, users are tracked…

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BrandCraft Guide to Technical SEO in 2020

Search engine optimization (SEO) is like real estate. The more you invest in your website, the more visible it will become in search engine result pages (SERPs). This results in increased revenue opportunities to impact your bottom line. To truly move up in the SERPs, you’ll need to optimize your website so that it can…

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