Leveraging Emotional Intelligence to Navigate Rapid Growth in the Workplace

emotional intelligence in the workplace

The importance of hard skills vs. soft skills has long been debated. In the current business climate, the argument for softer skills like emotional intelligence is picking up steam. Hence why empathy is now widely considered the most important leadership skill. Angst due to lack of control over the variables around us (such as pandemics…

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BrandCraft® Ranks No. 139 on Inc. Magazine’s List of the Pacific Region’s Fastest-Growing Private Companies

BrandCraft ranked fastest growing company

BrandCraft® With a Two-Year Revenue Growth of 75.4 Percent, BrandCraft® Ranks No. 139 on Inc. Magazine’s List of the Pacific Region’s Fastest-Growing Private Companies Richland, Washington (March 15th, 2022) –Inc. Magazine today revealed that BrandCraft®, is No. 139 on its third annual Inc. 5000 Regionals: Pacific list, the most prestigious ranking of the fastest-growing private…

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Why a Strong Operations Strategy is the Key for New Growth

For most organizations, success doesn’t occur randomly but rather because of a series of properly timed decisions. In other words, meticulous planning, preparation, and implementation determine how successful most organizations are. All this starts with the formulation of a sound strategy. In this post, we’ll take an in-depth look at why a strong operations strategy…

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BrandCraft® Expands Into Boise, Idaho With The Acquisition of Carew Co. Agency

BRANDCRAFT® EXPANDS INTO BOISE, IDAHO WITH THE ACQUISITION OF CAREW CO. AGENCY Northwest based growth marketing agency expands into Boise, Idaho. Boise, Idaho (November 1st, 2021) – BrandCraft®, a premier growth marketing agency, announced today their expansion into Idaho with the acquisition of Carew Co. Building on its success in the Tri-Cities and Spokane, Wash.…

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Networking 101: How Not to Network

networking 101

Networking is one of those necessary evils that we all know we have to do in business, but many of us would rather do almost anything else. Attending local events can help business owners expand their reach in their local market, but don’t forget: first impressions are everything. Networking the right way is essential. In…

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So, You Want to Be a Business Owner: 10 Things to Note

what every business owner should know

In my years of owning businesses and working with business owners, I have nearly had my own study of entrepreneurship. Business owners come in all types. I’ve read many books and talked with countless entrepreneurs about their trials and tribulations. I have also witnessed the unfortunate demise of several businesses–some surprising and some not so…

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Help! What Should I Look for in a Digital Marketing Agency?

what to look for in a digital marketing agency

We think that many business owners would agree, especially after the last year of craziness, that having a digital presence and strategy is no longer optional. Consumers are doing more business than ever online, and companies that don’t take digital marketing seriously are feeling the impact. It’s also unlikely that most business owners have the…

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What Good Manager Feedback Really Looks Like

Whether you’re giving it or getting it, feedback can be challenging, which is why it tends to be neglected despite its critical role in effective internal communication. Recent studies indicate 98 percent of employees fail to stay engaged when there’s little to no manager feedback, and 33 percent of employees say a “lack of open,…

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