BrandCraft® Expands With the Addition Of A Second Office Located In Spokane, WA

Tri-Cities-based growth marketing agency expands into Spokane market. SPOKANE, Wash. (March 23rd, 2021) – BrandCraft®, eastern Washington’s premier growth marketing agency, announced today the opening of a second office located in downtown Spokane, WA. Building on its success in the Tri-Cities, BrandCraft’s Spokane office will offer clients integrated marketing and design services to help them achieve…

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Creating a Business Growth Mindset: What Are the Keys to Success?

Business Growth Mindset

Creating a business growth mindset is key to growing any business. I love business–every aspect of it. One of the greatest things about my job, and the marketing industry in general, is the ability to see under the curtain of so many businesses.  We get to interact with sales teams, see operations, understand revenue problems,…

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Customer Retention: Listening to Your Customers

listening to your customers

Good listening is a helpful skill that creates a sizable amount of confidence and trust between you and your clients.  86% of your customers are willing to spend more to continue enjoying an outstanding customer experience. Often customers have high expectations of the businesses they choose to hire or buy from. It takes one instance of…

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The Role Between Sales and Marketing When Scaling Your Service-based Business

marketing and sales connection

The connection between sales and marketing is an important variable for a creative design agency like us here at BrandCraft. For certain clients we help, their revenue potential is only limited by the number of opportunities to sell. In other words, the clients prepare to scale their business. Other clients aren’t this prepared. While they…

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Why a CRM is Essential for Effective Lead Generation

CRM for lead generation

For centuries, businesses have been generating leads through various business tactics. These techniques are part of customer relationship management (CRM), helping companies maintain a healthy and profitable relationship with potential and current customers. When people mention CRM, they often refer to modern software that tracks customer data and helps sales and marketing teams manage customer relationships better.…

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Must-Have Tools Every Small Business Needs to Thrive

Tools Every Small Business Must Have

As a small business owner, you know your time and resources are valuable. Using the right tools for your small business can help your entire operation run more efficiently and ensure that your resources are being used wisely.  Common Tools Small Businesses Use There’s so many tools and software programs that small business can utilize.…

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Practical Tips to Pursue Relationships

A business without leads is bound to fail. If you play your cards right, you can transform these qualified prospects into regular clients. However, leads should not be the only consideration for your company. You also need to understand your buyers’ journey and couple it with your company’s marketing funnel while establishing the best customer…

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Wildland Labs, Inc. Announces Exciting Changes in Leadership and Service Offerings

RICHLAND, Wash. (August 9, 2019) – As part of its ongoing growth and development of strategic offerings, Wildland Labs, Inc., the Tri-Cities’ premier software development firm, in partnership with its subsidiary BrandCraft Marketing, today announced changes to its software development service offering and the enterprise leadership team, including: Torey Azure, formerly CMO of Wildland/BrandCraft, is…

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