Business

The importance of hard skills vs. soft skills has long been debated. In the current business climate, the argument for softer skills like emotional intelligence is picking up steam. Hence why empathy is now widely considered the most important leadership skill. Angst due to lack of control over the variables around us (such as pandemics…

Whenever I’m out and about at different networking functions, or even just grabbing a cold one at a local bar, and I’m talking about what I do for a living, inevitably I’m asked “What would someone need to do in order to work at BrandCraft”. It comes down to workplace culture.   Let me fill you…

Every agency and company alike strives to make sure their clients are happy. Not only with the work that is being done plus the time, but also the effort and communication that goes into every project. However, you will inevitably experience a client that is unhappy at some point or another. It is how we…

BrandCraft® With a Two-Year Revenue Growth of 75.4 Percent, BrandCraft® Ranks No. 139 on Inc. Magazine’s List of the Pacific Region’s Fastest-Growing Private Companies Richland, Washington (March 15th, 2022) –Inc. Magazine today revealed that BrandCraft®, is No. 139 on its third annual Inc. 5000 Regionals: Pacific list, the most prestigious ranking of the fastest-growing private…

For most organizations, success doesn’t occur randomly but rather because of a series of properly timed decisions. In other words, meticulous planning, preparation, and implementation determine how successful most organizations are. All this starts with the formulation of a sound strategy. In this post, we’ll take an in-depth look at why a strong operations strategy…

Networking is one of those necessary evils that we all know we have to do in business, but many of us would rather do almost anything else. Attending local events can help business owners expand their reach in their local market, but don’t forget: first impressions are everything. Networking the right way is essential. In…

In my years of owning businesses and working with business owners, I have nearly had my own study of entrepreneurship. Business owners come in all types. I’ve read many books and talked with countless entrepreneurs about their trials and tribulations. I have also witnessed the unfortunate demise of several businesses–some surprising and some not so…

We think that many business owners would agree, especially after the last year of craziness, that having a digital presence and strategy is no longer optional. Consumers are doing more business than ever online, and companies that don’t take digital marketing seriously are feeling the impact. It’s also unlikely that most business owners have the…

Whether you’re giving it or getting it, feedback can be challenging, which is why it tends to be neglected despite its critical role in effective internal communication. Recent studies indicate 98 percent of employees fail to stay engaged when there’s little to no manager feedback, and 33 percent of employees say a “lack of open,…