Business

Creating a business growth mindset is key to growing any business. I love business–every aspect of it. One of the greatest things about my job, and the marketing industry in general, is the ability to see under the curtain of so many businesses.  We get to interact with sales teams, see operations, understand revenue problems,…

Good listening is a helpful skill that creates a sizable amount of confidence and trust between you and your clients.  86% of your customers are willing to spend more to continue enjoying an outstanding customer experience. Often customers have high expectations of the businesses they choose to hire or buy from. It takes one instance of…

Why is competitive research so important? To guarantee you stand out to prospective clients you need to know how they look and sound— especially against your competitors. At BrandCraft, we use competitor research to inform all functions of marketing. Whether it’s digital marketing placement, design, or content, our goal is to make it stand out…

We’re a digital marketing and creative firm. When it comes to digital retainers, you may find it surprising that we don’t take on every client.  We qualify our client base substantially based on multiple factors before getting contracts out the door. We ask a lot of questions, uncover a lot of warts, and kiss a lot of…

The connection between sales and marketing is an important variable for a creative design agency like us here at BrandCraft. For certain clients we help, their revenue potential is only limited by the number of opportunities to sell. In other words, the clients prepare to scale their business. Other clients aren’t this prepared. While they…

For centuries, businesses have been generating leads through various business tactics. These techniques are part of customer relationship management (CRM), helping companies maintain a healthy and profitable relationship with potential and current customers. When people mention CRM, they often refer to modern software that tracks customer data and helps sales and marketing teams manage customer relationships better.…

As a small business owner, you know your time and resources are valuable. Using the right tools for your small business can help your entire operation run more efficiently and ensure that your resources are being used wisely.  Common Tools Small Businesses Use There’s so many tools and software programs that small business can utilize.…

A business without leads is bound to fail. If you play your cards right, you can transform these qualified prospects into regular clients. However, leads should not be the only consideration for your company. You also need to understand your buyers’ journey and couple it with your company’s marketing funnel while establishing the best customer…

RICHLAND, Wash. (August 9, 2019) – As part of its ongoing growth and development of strategic offerings, Wildland Labs, Inc., the Tri-Cities’ premier software development firm, in partnership with its subsidiary BrandCraft Marketing, today announced changes to its software development service offering and the enterprise leadership team, including: Torey Azure, formerly CMO of Wildland/BrandCraft, is…