Business

In my years of owning businesses and working with business owners, I have nearly had my own study of entrepreneurship. Business owners come in all types. I’ve read many books and talked with countless entrepreneurs about their trials and tribulations. I have also witnessed the unfortunate demise of several businesses–some surprising and some not so…

We think that many business owners would agree, especially after the last year of craziness, that having a digital presence and strategy is no longer optional. Consumers are doing more business than ever online, and companies that don’t take digital marketing seriously are feeling the impact. It’s also unlikely that most business owners have the…

Whether you’re giving it or getting it, feedback can be challenging, which is why it tends to be neglected despite its critical role in effective internal communication. Recent studies indicate 98 percent of employees fail to stay engaged when there’s little to no manager feedback, and 33 percent of employees say a “lack of open,…

Project managers are increasingly becoming indispensable to businesses in completing and ensuring the success of business operations. They are the unsung heroes of the success of most businesses since they’re responsible for project management. They offer agile, goal-oriented, and customer-centric solutions to businesses, inclining them to the proper success routes. Project managers are responsible for…

Creating a business growth mindset is key to growing any business. I love business–every aspect of it. One of the greatest things about my job, and the marketing industry in general, is the ability to see under the curtain of so many businesses.  We get to interact with sales teams, see operations, understand revenue problems,…

Good listening is a helpful skill that creates a sizable amount of confidence and trust between you and your clients.  86% of your customers are willing to spend more to continue enjoying an outstanding customer experience. Often customers have high expectations of the businesses they choose to hire or buy from. It takes one instance of…

Why is competitive research so important? To guarantee you stand out to prospective clients you need to know how you look and sound—especially against your competitors. At BrandCraft, we use competitor research to inform all functions of marketing. Whether it’s digital marketing placement, design, or content, our goal is to make it stand out from…

We’re a digital marketing and creative firm. When it comes to digital retainers, you may find it surprising that we don’t take on every client.  We qualify our client base substantially based on multiple factors before getting contracts out the door. We ask a lot of questions, uncover a lot of warts, and kiss a lot of…

The connection between sales and marketing is an important variable for a creative design agency like us here at BrandCraft. For certain clients we help, their revenue potential is only limited by the number of opportunities to sell. In other words, the clients prepare to scale their business. Other clients aren’t this prepared. While they…