Why Businesses Should Conduct an Internal Brand Audit

A brand audit is a thorough analysis of your brand’s performance. It looks at how your company is performing compared to its competitors, what kind of experience your customers are having, and whether your values and your messaging are aligned. An audit will make sure you’re clear about who your target customer is, what story…

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How a Branding Agency Solves Marketing Messaging Misalignment

branding agency marketing messaging misalignment

One of the most critical roles that marketing executives and service executives are tasked with is sustaining the health of their firm’s brand. A well-managed brand is arguably a firm’s most important asset. Nonetheless, a lack of diligence may lead to the deterioration of your firm’s brand. Your firm’s positioning and differentiators may lose potency.…

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Branding vs. Marketing: Know the Difference

branding vs marketing

Keeping up with all the terms that make their way into marketing can get challenging, but branding is among the most important to get intimately familiar with. Branding is what defines who your business is, what it stands for, and what makes it unique and different from other companies in your industry. Your brand is…

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Boise Brewing

Boise Brewing TELLING IDAHO STORIES, ONE BEER AT A TIME Many a beautiful relationship has blossomed over a few cold ones — or, in the case of Boise Brewing and Carew Co., over a few home brews. Advertising Brand Identity Branding Event Marketing Packaging Website When Collin Rudeen began experimenting by crafting his own beer,…

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Vitalize Juice Co.

Vitalize Juice Co. PREHISTORIC BRAND INSPIRATION We were fortunate to have partnered with Cinder brand before wine was in the bottle. We’ve enjoyed an excellent relationship over the past seven years, and are proud to be Cinder’s agency partner. Brand Identity E-Commerce Website Website Design Website Development Oh, and in case you’re wondering, the juices…

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Keller Associates

Keller Associates THE ENGINEERING SITE THAT PUTS PEOPLE FIRST Keller Associates is the rare company that’s interested in sustainability — not just of its projects, but of its people. Advertising Brand Identity Branding Business Collateral Graphic Design Website Design “Your branding work has really laid the foundation for moving forward. We get superior feedback from…

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East Stroudsburg University

East Stroudsburg University WHERE WARRIORS BELONG East Stroudsburg University is home to the most diverse campus in the Pennsylvania state system. It’s accessible, it’s affordable, it graduates great students, and its attendees are hyper-involved in campus life. In short, it’s a really awesome place to go to school. Display Ads Landing Pages Photography Radio Video…

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Cinder

Cinder PREHISTORIC BRAND INSPIRATION We were fortunate to have partnered with Cinder brand before wine was in the bottle. We’ve enjoyed an excellent relationship over the past seven years, and are proud to be Cinder’s agency partner. Advertising Brand Identity Branding Direct Marketing E-Commerce Email Marketing Graphic Design Packaging Signage Website “Working with Carew Co…

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Hops & Bottles

Hops & Bottles Brand Identity Business Collateral Website Sometimes, inspiration is right in front of you Hops & Bottles was looking for a brand that would stand out among Boise’s increasingly crowded beer scene. The beer parlor, located in the old Alloway Electric building in the Linen District, pours draft beers — but the main…

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Oliver Russell

OLIVER RUSSELL Brand Identity Graphic Design Website Strategy DEEP DOWN GOOD As a creative partner to Oliver Russell, we designed the brand identity and packaging for Starkey Spring Water. Look for the bottles on the shelves of a Whole Foods Market near you. Better yet, make the purchase — you won’t be sorry.   Oliver…

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