How Developing Your Brand Book Strengthens Your Business’s Bottom Line

brand book impacts your bottom line

What is a brand? A brand is how a company, product, or individual is perceived by those who interact with it. Brands stick in the heads of everyone who experiences them: employees, investors, and, more importantly, customers. In the most basic sense, a brand is a perception. Defining your brand is incredibly valuable to organizations…

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Why Businesses Should Conduct an Internal Brand Audit

A brand audit is a thorough analysis of your brand’s performance. It looks at how your company is performing compared to its competitors, what kind of experience your customers are having, and whether your values and your messaging are aligned. An audit will make sure you’re clear about who your target customer is, what story…

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How a Branding Agency Solves Marketing Messaging Misalignment

branding agency marketing messaging misalignment

One of the most critical roles that marketing executives and service executives are tasked with is sustaining the health of their firm’s brand. A well-managed brand is arguably a firm’s most important asset. Nonetheless, a lack of diligence may lead to the deterioration of your firm’s brand. Your firm’s positioning and differentiators may lose potency.…

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Branding vs. Marketing: Know the Difference

branding vs marketing

Keeping up with all the terms that make their way into marketing can get challenging, but branding is among the most important to get intimately familiar with. Branding is what defines who your business is, what it stands for, and what makes it unique and different from other companies in your industry. Your brand is…

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Zoo Boise

Zoo Boise Content Management System Responsive Website KEEP YOUR WORLD WILD. Zoo Boise — where the act of visiting the zoo is a conservation action. The Zoo Boise website is built on the WordPress platform with a responsive framework to ensure a good experience for those on a tablet or mobile phone. With access to…

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Firebird Raceway

Firebird Raceway Content Management System Email Marketing Responsive Website A Slick Site for Speed Freaks Firebird Raceway, an NHRA Drag Racing facility first established in 1968, is a Treasure Valley instituion. But its website was downright institutional: A static HTML site that had to be updated daily by a programmer. “Close to five years ago,…

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Fork & Alavita

Fork & Alavita Content Management System Responsive Website Beautiful Spaces Deserve Beautiful Sites. Fork and ÁLAVITA, sister restaurants in the heart of downtown, occupy some of the most dramatic spaces in Boise. Coming soon — Complete menu redesigns for both restaurants! Dining at Fork or ÁLAVITA is an experience: You’re surrounded by high-energy diners, served…

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CSHQA

CSHQA Website Design 21st Century Design for a 135-year-old firm. Idaho’s legendary architecture firm CSHQA pioneers amazing building innovations. But its website? Not so much. “The response to the new website has been fantastic,”says KK Lipsey, CSHQA’s business development director, “and the SEO is already helping CSHQA’s searchability. The process was amazing and hard work…

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Boise Brewing

Boise Brewing TELLING IDAHO STORIES, ONE BEER AT A TIME Many a beautiful relationship has blossomed over a few cold ones — or, in the case of Boise Brewing and Carew Co., over a few home brews. Advertising Brand Identity Branding Event Marketing Packaging Website When Collin Rudeen began experimenting by crafting his own beer,…

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Keller Associates

Keller Associates THE ENGINEERING SITE THAT PUTS PEOPLE FIRST Keller Associates is the rare company that’s interested in sustainability — not just of its projects, but of its people. Advertising Brand Identity Branding Business Collateral Graphic Design Website Design “Your branding work has really laid the foundation for moving forward. We get superior feedback from…

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