Strategies to Help You Narrow Down Your Brand Positioning

In today’s ever-growing and competitive marketplace, how you effectively position and market your brand can set you apart from your competitors in the eyes of the consumers. Brand positioning can be your core differentiator in the demanding markets. From giving you credibility, recognition to customer loyalty, it isn’t only a basic marketing strategy but an…

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ICAN feature photo

ICAN Hard Seltzer Website Design & Product Packaging ICAN Hard Seltzer is a brand from the award-winning winery Mercer Estates. A family-owned company headquartered in Prosser, WA focused on making their mark in an emerging industry they developed a wine-based hard seltzer beverage. Branding Product Design Website Design Digital Marketing Dive Into Natural from BrandCraft…

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City of Pasco

The New Logo From the beginning, we worked closely with the City of Pasco to develop a meaningful and inclusive logo. The final mark was an evolution of the old city logo and its beloved shield mark. We modernized the logo to bring in elements of diversity and landmarks, to create a perfect blend of…

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Patio Covers Unlimited

The New Mark The new logo is modern, clean and more representative of heat and sun protection with the use of new yellow and black color scheme. Branding Branding and identity can be a tricky thing to manage. Successful branding is consistency at all touch points of your business that leads to trust and buy-in…

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The Ten Most Overused Fonts Our Branding Agency Suggests to Avoid

example of the comic sans font that our branding agency suggests avoiding

From content marketing, display ads to the overall design and branding, you should know certain implicit practices when it comes to typography. As a branding agency we know while many fonts and typefaces exist in the world, business owners and designers often fall victim to repetitiveness. Often by using the same common and good old…

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11 Effective Brand Awareness Strategies

brand awareness strategies

Brand awareness; the level or extent to which customers recognize a brand and associate with its products and services, is substantially beneficial to businesses in many ways. From brand recognition, credibility, customer loyalty to attracting new customers, brand awareness strategies can significantly accelerate your company’s growth and development.  11 Strategies for Effective Brand Awareness And…

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7 Branding Tips for Small Businesses

branding tips

A logo, business card, and mission statement are all components of small business branding. A distinct brand is attractive and memorable. There are many aspects to consider while you grow your organization in the industry. For one, determining your brand positioning can make you stand out. Researching your target audience can lead to a product…

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Your Guide to Choosing the Right Logo Designer

logo designer

Whether you’re looking to upgrade your company’s logo or establish your brand’s foundation, choosing the right logo designer is no easy task. Creating a polished logo is a job for a professional (one with the right kind of experience). In today’s blog, I’m highlighting several factors to consider when choosing a logo designer so that…

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