How Developing Your Brand Book Strengthens Your Business’s Bottom Line

brand book impacts your bottom line

What is a brand? A brand is how a company, product, or individual is perceived by those who interact with it. Brands stick in the heads of everyone who experiences them: employees, investors, and, more importantly, customers. In the most basic sense, a brand is a perception. Defining your brand is incredibly valuable to organizations…

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Why Businesses Should Conduct an Internal Brand Audit

A brand audit is a thorough analysis of your brand’s performance. It looks at how your company is performing compared to its competitors, what kind of experience your customers are having, and whether your values and your messaging are aligned. An audit will make sure you’re clear about who your target customer is, what story…

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How a Branding Agency Solves Marketing Messaging Misalignment

branding agency marketing messaging misalignment

One of the most critical roles that marketing executives and service executives are tasked with is sustaining the health of their firm’s brand. A well-managed brand is arguably a firm’s most important asset. Nonetheless, a lack of diligence may lead to the deterioration of your firm’s brand. Your firm’s positioning and differentiators may lose potency.…

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Branding vs. Marketing: Know the Difference

branding vs marketing

Keeping up with all the terms that make their way into marketing can get challenging, but branding is among the most important to get intimately familiar with. Branding is what defines who your business is, what it stands for, and what makes it unique and different from other companies in your industry. Your brand is…

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Keller Associates

Keller Associates THE ENGINEERING SITE THAT PUTS PEOPLE FIRST Keller Associates is the rare company that’s interested in sustainability — not just of its projects, but of its people. Advertising Brand Identity Branding Business Collateral Graphic Design Website Design “Your branding work has really laid the foundation for moving forward. We get superior feedback from…

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East Stroudsburg University

East Stroudsburg University WHERE WARRIORS BELONG East Stroudsburg University is home to the most diverse campus in the Pennsylvania state system. It’s accessible, it’s affordable, it graduates great students, and its attendees are hyper-involved in campus life. In short, it’s a really awesome place to go to school. Display Ads Landing Pages Photography Radio Video…

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Hops & Bottles

Hops & Bottles Brand Identity Business Collateral Website Sometimes, inspiration is right in front of you Hops & Bottles was looking for a brand that would stand out among Boise’s increasingly crowded beer scene. The beer parlor, located in the old Alloway Electric building in the Linen District, pours draft beers — but the main…

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Southern Idaho Tourism

Southern Idaho Tourism IDAHO’S LAST BEST SECRET When we become Southern Idaho Tourism’s agency of record four years ago, many people — even Idahoans — didn’t consider the region a destination. Advertising Branding Content Generation CRM Email Marketing Graphic Design Inbound Marketing Motion Design Online Marketing Responsive Social Media Video Website We’re happy to say…

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Idaho Botanical Garden

Idaho Botanical Garden Content Management System Website Website Design THE IDAHO BOTANICAL GARDEN’S NEW SITE IS IN BLOOM “Carew Co. has absolutely set a new standard of website excellence in our industry. We could not have asked for a better experience with this massive re-design. We now have a smart, multi-functional website that reflects our…

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Snake River Farms

Snake River Farms A PREMIUM CATALOG FOR A PREMIUM BRAND Snake River Farms is a premium brand owned by Agri Beef, a longtime Boise company known for working with Western ranchers to provide some of the best beef in the country. Art Direction Catalog Design Graphic Design Photography Website Website Design THE KITCHEN Snake River…

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