How Developing Your Brand Book Strengthens Your Business’s Bottom Line

brand book impacts your bottom line

What is a brand? A brand is how a company, product, or individual is perceived by those who interact with it. Brands stick in the heads of everyone who experiences them: employees, investors, and, more importantly, customers. In the most basic sense, a brand is a perception. Defining your brand is incredibly valuable to organizations…

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Why Businesses Should Conduct an Internal Brand Audit

A brand audit is a thorough analysis of your brand’s performance. It looks at how your company is performing compared to its competitors, what kind of experience your customers are having, and whether your values and your messaging are aligned. An audit will make sure you’re clear about who your target customer is, what story…

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How a Branding Agency Solves Marketing Messaging Misalignment

branding agency marketing messaging misalignment

One of the most critical roles that marketing executives and service executives are tasked with is sustaining the health of their firm’s brand. A well-managed brand is arguably a firm’s most important asset. Nonetheless, a lack of diligence may lead to the deterioration of your firm’s brand. Your firm’s positioning and differentiators may lose potency.…

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Branding vs. Marketing: Know the Difference

branding vs marketing

Keeping up with all the terms that make their way into marketing can get challenging, but branding is among the most important to get intimately familiar with. Branding is what defines who your business is, what it stands for, and what makes it unique and different from other companies in your industry. Your brand is…

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Oliver Russell

OLIVER RUSSELL Brand Identity Graphic Design Website Strategy DEEP DOWN GOOD As a creative partner to Oliver Russell, we designed the brand identity and packaging for Starkey Spring Water. Look for the bottles on the shelves of a Whole Foods Market near you. Better yet, make the purchase — you won’t be sorry.   Oliver…

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Garden City Visitors Bureau

Garden City Visitors Bureau Brand Guidelines Brand Identity Branding Website Design GIVING GARDEN CITY A GOOD NAME The newly formed Garden City Visitors Bureau gave us a heavy lift: Revamp the city’s image by creating its first-ever brand. “Our Garden City Visitors Bureau started as just an idea, with no brand, no logo, and no…

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Basque Soccer Friendly

Basque Soccer Friendly Representatives from Boise State University’s Basque Studies Program came to us with a tall order: Design everything needed for a one-time soccer friendly between two famous, culturally significant teams during one of the largest gatherings of Basque people in the world. And we do mean everything. Advertising Branding E-Commerce Graphic Design Interior…

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Vitalize Juice Co.

Vitalize Juice Co. PREHISTORIC BRAND INSPIRATION We were fortunate to have partnered with Cinder brand before wine was in the bottle. We’ve enjoyed an excellent relationship over the past seven years, and are proud to be Cinder’s agency partner. Brand Identity E-Commerce Website Website Design Website Development Oh, and in case you’re wondering, the juices…

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Zoo Boise

Zoo Boise Content Management System Responsive Website KEEP YOUR WORLD WILD. Zoo Boise — where the act of visiting the zoo is a conservation action. The Zoo Boise website is built on the WordPress platform with a responsive framework to ensure a good experience for those on a tablet or mobile phone. With access to…

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Firebird Raceway

Firebird Raceway Content Management System Email Marketing Responsive Website A Slick Site for Speed Freaks Firebird Raceway, an NHRA Drag Racing facility first established in 1968, is a Treasure Valley instituion. But its website was downright institutional: A static HTML site that had to be updated daily by a programmer. “Close to five years ago,…

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