For marketers and businesses that want to grow, lead generation is critical. Increased lead generation entails raising brand awareness and interest in your products or services, as well as nurturing interested prospects through the marketing funnel and into your sales pipeline. Lead generation tactics, when done correctly, build strong relationships with qualified clients who are willing to invest in your company for a long time. Nevertheless, increasing sales using the B2B lead generation strategies can be tough. You’re not only dealing with a minefield of savvy buyers and hordes of hungry competitors.
Tailor your approach to the company, industry, product/service, and target audience. This frequently entails disregarding self-congratulatory horns in favor of experimenting with new strategies to produce leads that work for you. Don’t lose quality leads due to a broken lead generation strategy. Read on to find out the highly effective lead generation strategies for your business.
What is a lead generation strategy?
A lead generation strategy is a tactic that attracts potential clients and converts them into leads. A lead is a potential customer who is willing to engage in business with you. These potential customers share their contact details, implying their interest in your brand. There are four components of both B2C and B2B lead generation strategies. Which include the following:
- Lead capture: is a method of gathering information from a lead. The lead’s name and contact information, as well as pertinent qualifying details about them or their company, are included in the data (e.g., business name, position, number of employees).
- Lead magnets: are incentives that encourage potential customers to become new leads.
- Qualifying leads: is a method of determining how probable a lead is to buy based on the information provided by the lead.
- Lead segmentation: Segmenting leads based on their information, habits, and behaviors is known as lead segmentation (e.g., job title, a lead magnet that attracted them, pages they visited on your website).
- Consider using the following 7 lead generation strategies to fulfill each of the components listed above.
Lead generation tactics
Below you will find a list of ideas to kickstart your lead generation strategy:
Leverage chatbot conversations
Chatbots are a great way to engage with your prospects. Chatbots increase sales by 67% on average. Also, research reveals that 26% of all sales started through the chatbot. Business leaders also claim that 35% of chatbot interactions helped them in sales deals. Here are the benefits of chatbots for growing revenue.
- Chatbots optimize your customer service center.
- Chatbots increase sales.
- They reduce cost.
- Ensures a 24/7 presence.
- Chatbots are immediate and consistent in responding to leads.
Create gated content
Online content that is only accessible once a user fills out a form is known as gated content. The content is “sealed,” unlike regular blog entries or landing pages. 80% of B2B content marketing assets are gated. To access the content, visitors must first fill out a lead capture form. This lead generation technique works because it provides free value to the audience while attracting high-quality leads who express interests in themes relating to your brand or offers. Listed below you will find examples of gated content assets:
- White papers
Make landing pages clear and easy to take action on
Landing pages are another important tool for converting visitors into leads for your organization. Any page that a user lands on after clicking on an advertisement or other online marketing elements qualifies as this. It’s also worth noting that landing pages exist independently from your company’s website and are often used to support a particular marketing campaign. Commonly, landing pages have designs with a single call-to-action in mind. Instead of bombarding visitors with information about your company and all of the products and services you provide, you must focus on one single aim. Make sure to remove any content that isn’t necessary for the campaign, and only include one form or CTA.
Making the CTA on your ad source the headline on your landing page is one way to do this. Another option is to ensure that the font, color, and images used in your ad are replicated to some extent on your landing page.
Personalize your website with dynamic web pages
In B2B lead generation methods, website personalization is no longer a plus. It’s a requirement. Use dynamic pages and content that adapt to your visitors’ needs to personalize the shopping experience on your site:
Host an event
Online and offline lead generation tactics are also possible. To attract and service your target market, host an in-person or online event and capture their contact information through event registration. Use live events to communicate with consumers in real-time, answering questions, responding to concerns, learning more about your audience, and actively guiding prospects through the sales funnel. Consider the following event possibilities:
Offer free trials
It’s critical to offer free trials for your products /services. Nobody wants to buy something they don’t know will work for them. This is why car dealerships provide test drives, clothes stores have fitting rooms, and technology companies provide free trial periods. It’s also a great technique for your company to create leads.
Make a free demo of the main offer on a landing page, or provide it straight from your homepage. Simple items, such as video games, are better suited to short trial periods of an hour or less, but more complicated products can be supplied in full for longer durations or with limited functionality indefinitely. Potential customers will consider purchasing once they understand what the product can achieve for them.
Work with influencers
A marketing strategy, no matter how good your products and services are, can only go so far in convincing potential buyers of their worth. You’ll need someone else to advocate for them at some point. You can get this information from reviews and major industry influencers. Before launching, provide the product to key influencers with links to landing sites. If they like it, their reviews and comments could generate demand for it and help other lead generation activities succeed.
Don’t lose quality leads due to a broken lead generation strategy. BrandCraft is committed to executing marketing tactics that will generate leads and drive growth in your company. We offer a results-driven marketing plan that will help you to achieve business growth. Let’s work on growing your business. Schedule a free consultation today, with our brand growth strategist.