How to Save Money on PPC Marketing During the Holiday Ad Rush

After everyone finally accepts the gloomy fact that winter is here, we quickly remember that winter also brings some of the warmest moments in the year as the holiday season quickly approaches. While this can mean different things for different people, it only means one thing for businesses that focus on getting the most out…

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Google Ads Bid Strategy Update: The End of an Era

smart bidding strategies change on Google Ads Ad updates

In the ever-changing digital marketing environment, it shouldn’t come as a surprise to PPC marketers that Google has recently announced an update. This time to discontinue two of its campaign bid strategy settings. You may have already noticed some changes regarding Google’s bidding strategy options found in your campaign settings. Google is continuing to push…

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Maximize Purchase Decisions With These Google Ads Extensions

Google Ad extensions are one of the most important parts of a successful Google Ads search campaign. Before you start using just any extensions, however, it’s important to understand their purpose and benefits. Google offers a wide variety of extensions. These extensions can be used in congruence with the ads in your campaigns to help…

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The Progression of Google Ads Match Types in 2021

At the beginning of February, Google announced a new update to keyword match types that will change how we structure Google Ads campaigns in the future.  While Google announced updates to exact and broad match keywords, the most relevant update is the consolidation of phrase match keywords and broad match modifier (BMM) keywords.  Below, we’ll explain the changes with…

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5 Important Google Ads Trends Paving the Way for PPC Marketing in 2021

ppc marketing for increased car

Now that the exhausting year that was 2020 is finally over, we can now prepare for the new pay-per-click (PPC) marketing trends that started at the end of last year.  Due to the COVID-19 pandemic that swept the globe, people were forced to interact differently on the Internet. For PPC digital marketers all over the world,…

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The Best Bid Strategies for Google Search Ads

How do I know if I’m using the correct bid strategy in my Google search ads campaigns? This is a question that many of our client’s come to us with. The answer: It depends It depends on a variety of different factors, all of which stem from the goal behind your campaign. Before you dive right in to creating your first…

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