The Art of Staying Creative with Your Marketing Strategy

I’ve been in the marketing and advertising world for over a decade now and the industry trends further and further away from traditional marketing (print, television, etc.) and more toward digital. One of the biggest mistakes I see is that most people start out with a lot of thought and time into their marketing distribution…

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The Biggest Video Marketing Mistake Clients Make

Video marketing mistake

Video is huge. We know that. The majority of the time people spend online is spent watching videos and because of that, now more than ever, businesses want to get themselves in front of those viewing eyes. But with billions of hours of content to consume out there, how do you make sure those viewers…

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Why Video Marketing Is More Than Just Another Piece of Content

You’ve probably heard it a million times before. “Content is king.” And if you’ve spent any time online in the last year, you might’ve noticed the most prominent form of content today is video. From streaming services to social media, video is everywhere. But what makes it different from other forms of content, and why…

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The Benefits of Working With a Video Creation Company

So, you’ve been paying attention. You’ve noticed how nearly every platform–from TikTok to Facebook–has pivoted toward video creation, and you’ve realized how valuable high-quality video can be for your business. Now, you’re ready to get rolling and get your message out there to the masses, but… how? Do you do it yourself? Do you find…

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Video Marketing Tips: Top Video Trends to Take Advantage of in 2021

top video trends

More than 70 percent of content consumed online is video, and on social media, video posts generate 1,200 percent more engagement than text and photo posts. Whether you like it or not, every company is a media company in 2021. So, if you’re looking to add more video into your business’s marketing strategy, here’s a…

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A Videographer’s Tips: How Storyboards Make for Better Videos

A videographer is a communicator first and foremost. It’s our job to use what’s in the frame to convey a message to viewers. Whether it’s by using the perfect camera angles, timing a cut or exploring different lighting techniques so it’s just right, it’s important that your visual storytelling is on point. One of the…

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How Lighting Helps Create an Effective Story in Video Marketing

lighting to help a story in video marketing

In my last blog, I wrote about how the story and concept are what matters most when it comes to effective video marketing. Equipment, sound, lighting, cinematography, and editing are really just tools to tell that story. So, in today’s blog, I wanted to talk about one of those tools: lighting–and how you can use…

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3 Video Production Tips for Creating Powerful (& Effective) Ads

Video Production

When it comes to commercial video production, as in every industry, there’s a lot of talk about quality. People say things like, “You get what you pay for.” So when referring to quality video ads, we tend to attribute their success to the equipment and technology we use. Well, the truth is that’s not always the case.…

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