Creating a Business Growth Mindset: What Are the Keys to Success?

Business Growth Mindset

Creating a business growth mindset is key to growing any business. I love business–every aspect of it. One of the greatest things about my job, and the marketing industry in general, is the ability to see under the curtain of so many businesses.  We get to interact with sales teams, see operations, understand revenue problems,…

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WooCommerce Vs. Shopify: Insights From a Web Design Agency

WooCommerce v Shopify

Web design agencies that create websites to sell products and/or services must become familiar with e-commerce platforms that are powerful enough to serve their customers. You are in business to grow your business. A web design agency has the skills to help you decide the best e-commerce platform that fits both your business needs and…

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6 Ways to Supercharge your Google My Business (GMB) Profile for Local SEO

6 ways to supercharge your GMB profile

Growing your business, especially when it operates from a physical location, is almost impossible without local SEO.  Nearly half of all searches on Google are for local information, with an astounding 900% growth over the last few years. Meanwhile, local searches result in a purchase 28% of the time. An optimized profile on Google, in other words,…

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The Role Between Sales and Marketing When Scaling Your Service-based Business

marketing and sales connection

The connection between sales and marketing is an important variable for a creative design agency like us here at BrandCraft. For certain clients we help, their revenue potential is only limited by the number of opportunities to sell. In other words, the clients prepare to scale their business. Other clients aren’t this prepared. While they…

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4 Exceptional Landing Page Designs to Try in 2020-2021

Landing pages are an important part of converting qualified leads, mainly from pay-per-click (PPC) ads. A landing page design must be perfectly arranged and structured to have online success. Our best advice for producing an exceptional landing page is to see what is working for other businesses. If you don’t know where to look, here…

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How Do You Know When to Rebrand Your Business?

Do you ever feel that your once fitting clothes have become a little too snug? Ever checked yourself in the mirror and feel like adopting a new style and a wardrobe upgrade? Brands are just like this. Whether it’s become disastrously unhip or has outgrown its size, a brand must reach the point of redefining…

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Why Small Businesses Don’t Think They Need SEO

Did you know that people search on Google more than 3.5 billion times every single day?  Wow is right. As a small business, capitalizing on this search traffic is critical–especially during these challenging times. But the truth is, most companies without an in-house marketing team don’t know how. Small business owners often come to us,…

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5 Branding Mistakes for Service-Based Businesses to Avoid

Your brand is the overall clients’ perception of your service and is a crucial component of your company’s marketing strategy. A strong brand gives you an edge when it comes to enhancing your customer relationships. You want to achieve an immediate, definitive relationship with your clientele. Nothing does this better than a strong brand. Starbucks…

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BrandCraft Guide to Technical SEO in 2020

Search engine optimization (SEO) is like real estate. The more you invest in your website, the more visible it will become in search engine result pages (SERPs). This results in increased revenue opportunities to impact your bottom line. To truly move up in the SERPs, you’ll need to optimize your website so that it can…

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