Strategies to Help You Narrow Down Your Brand Positioning

In today’s ever-growing and competitive marketplace, how you effectively position and market your brand can set you apart from your competitors in the eyes of the consumers. Brand positioning can be your core differentiator in the demanding markets. From giving you credibility, recognition to customer loyalty, it isn’t only a basic marketing strategy but an…

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The Ten Most Overused Fonts Our Branding Agency Suggests to Avoid

example of the comic sans font that our branding agency suggests avoiding

From content marketing, display ads to the overall design and branding, you should know certain implicit practices when it comes to typography. As a branding agency we know while many fonts and typefaces exist in the world, business owners and designers often fall victim to repetitiveness. Often by using the same common and good old…

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Improving Marketing Efficiency: The Importance of Market Segmentation

The key to customer-centric marketing is effective personalization. Anything from lead generation to customer retention requires a smart approach to segmentation. No matter how big or small your target audience is, dividing it into segments can streamline your marketing strategy and improve your business growth opportunities. The segments you create at the initial marketing stage…

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Free Alternatives to Adobe Products for Designers

Free Alternatives to Adobe Products

Adobe is a market leader when it comes to software solutions for designers. However, not all designers can afford Adobe’s Creative Cloud packages. Premium tools such as Photoshop CC, InDesign CC, and Illustrator CC are often too tempting to resist, but the prices can be out of range for small businesses on a growth trajectory.…

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11 Effective Brand Awareness Strategies

brand awareness strategies

Brand awareness; the level or extent to which customers recognize a brand and associate with its products and services, is substantially beneficial to businesses in many ways. From brand recognition, credibility, customer loyalty to attracting new customers, brand awareness strategies can significantly accelerate your company’s growth and development.  11 Strategies for Effective Brand Awareness And…

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7 Branding Tips for Small Businesses

branding tips

A logo, business card, and mission statement are all components of small business branding. A distinct brand is attractive and memorable. There are many aspects to consider while you grow your organization in the industry. For one, determining your brand positioning can make you stand out. Researching your target audience can lead to a product…

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Color Schemes for Your Business Brand Design

business brand design

Your brand logo sets the tone for your entire business as well as speaks to your business brand design. It’s often the first and last thing your customer sees, and it leaves an impression. There’s a lot of details to take into consideration from the type of text you use to the graphics. Color is…

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How to Successfully Blend Inbound and Outbound Marketing

inbound and outbound marketing

Leveraging your marketing strategies can help you stand out in the current over-saturated marketing environment. It would help if you aimed at improving your conversion rates and subsequently impacting your results. Today we’re going to focus on combining inbound and outbound marketing for exceptional results. Inbound marketing uses customer-centric channels. These can be seen as…

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