Part 5: Should I Invest in Amazon Ads?

Should You Invest in Amazon Ads

Amazon has undeniably changed the way of online shopping and has become a leading online marketplace. With over 300 million active customer accounts worldwide, you likely want your products to be available to those customers. Getting your products listed on Amazon is only half the battle, consumers are most likely to buy the products listed…

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Top 5 Tips to Make Your Google Shopping Campaigns a Success

google shopping campaign tips

Google Shopping Ads are a game-changer for e-commerce stores. Unlike standard search campaigns, Shopping Campaigns allow you to show your product listing directly on Google’s shopping search results. These listings allow searchers to view your products and compare them with competitors without ever leaving the search engine results pages. The only drawback? The setup and…

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Part 4: Should I Invest in Microsoft Ads?

invest in microsoft ads

Google is often the first thing that comes to mind when you hear “digital paid ads platform,”. However, it should not be the only thing. While Google is the leader in search engines, Microsoft Ads should not be overlooked. Microsoft Ads bring in roughly 5.5 billion users per month. This leaves plenty of opportunities for…

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Part 3: Should I Invest in Social Media Ads? [Plus Examples]

reasons to invest in social media ads

Social media marketing has become an integral pastime that has only grown in popularity since its adoption. Over 3.36 billion people use social media across the world, and that number is expected to increase to nearly 4.41 billion by 2025. Most users spend about 144 minutes a day on social media apps, providing plenty of…

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Google Ads Updates: The New Home for Google Ads Demographics

Google Ads Demographics Tab

Today started as any typical day for our digital marketing team. We started by updating bids on demographics, locations, ad schedule, devices, etc. All was going per usual until we noticed a few accounts that were missing a standard category on the side panel menu. The demographics tab was virtually gone. The first thought that…

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Part 2: Should I Invest in Google Ads?

should I invest in Google Ads

As part of our series on paid ad platforms today we are going to discuss Google Ads. There is no denying the power of Google. As the world’s leading search engine, it has access to the largest number of searchers trying to find solutions to everyday problems. There were 92.21 billion visits to Google in…

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Should I Be Advertising on Brave and Other Privacy-First Search Engines?

brave advertising

Privacy has been an increasingly hot topic, putting tech giants (such as Google, Facebook, and Apple) at the forefront. These three tycoons, in particular, attribute a good portion of their growth to advertising dollars. The ability to customize advertising to target specific demographics and audiences was and still is appealing to advertisers. It tends to…

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Part 1: Which Paid Ad Platforms Should My Company Invest In?

best digital platforms to advertise

Whether you’re new to the market, about to launch a product, or just want to beef up your current product line, a paid ads strategy would be beneficial. You’re probably well aware of that already, but have you determined which paid ad platform would be the best for performance? It’s vital to consider your overall…

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