Google Ads Updates: The New Home for Google Ads Demographics

Google Ads Demographics Tab

Today started as any typical day for our digital marketing team. We started by updating bids on demographics, locations, ad schedule, devices, etc. All was going per usual until we noticed a few accounts that were missing a standard category on the side panel menu. The demographics tab was virtually gone. The first thought that…

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Part 2: Should I Invest in Google Ads?

should I invest in Google Ads

As part of our series on paid ad platforms today we are going to discuss Google Ads. There is no denying the power of Google. As the world’s leading search engine, it has access to the largest number of searchers trying to find solutions to everyday problems. There were 92.21 billion visits to Google in…

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Should I Be Advertising on Brave and Other Privacy-First Search Engines?

brave advertising

Privacy has been an increasingly hot topic, putting tech giants (such as Google, Facebook, and Apple) at the forefront. These three tycoons, in particular, attribute a good portion of their growth to advertising dollars. The ability to customize advertising to target specific demographics and audiences was and still is appealing to advertisers. It tends to…

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Part 1: Which Paid Ad Platforms Should My Company Invest In?

best digital platforms to advertise

Whether you’re new to the market, about to launch a product, or just want to beef up your current product line, a paid ads strategy would be beneficial. You’re probably well aware of that already, but have you determined which paid ad platform would be the best for performance? It’s vital to consider your overall…

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