Intent Matters: How User Intent Impacts Success of Digital Ads

how user intent impacts digital ads

One of the most common questions that we get when first engaging with a client is, inevitably: “Where is the best place to run my digital ads?” That’s a fair question and one that we encourage our clients to think about. As the saying goes, “Not all channels are created equal.” What is the primary…

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How to Set-up the Facebook Pixel on Your Website

Pluggin in the Facebook Pixel

“I don’t see any value from our social media ads”.  This statement has been uttered by many business owners since the inception of social media marketing. Launching a campaign and being unable to tie it back to conversion data should be a nightmare of any knowledgeable digital marketer. Luckily for us, stress caused by not…

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