Posts by Chris

One of the most common questions that we get when first engaging with a client is, inevitably: “Where is the best place to run my digital ads?” That’s a fair question and one that we encourage our clients to think about. As the saying goes, “Not all channels are created equal.” What is the primary…

It can be difficult for service-based companies to convert users into leads through Facebook. The reduced targeting capabilities of Facebook made it more difficult to target the right users. And since Facebook loads company sites directly within the app, page speed (which can be a challenge for even the most seasoned marketer) has become even…

“I don’t see any value from our social media ads”.  This statement has been uttered by many business owners since the inception of social media marketing. Launching a campaign and being unable to tie it back to conversion data should be a nightmare of any knowledgeable digital marketer. Luckily for us, stress caused by not…