Video Marketing Tips: Top Video Trends to Take Advantage of in 2021

top video trends

More than 70 percent of content consumed online is video, and on social media, video posts generate 1,200 percent more engagement than text and photo posts. Whether you like it or not, every company is a media company in 2021. So, if you’re looking to add more video into your business’s marketing strategy, here’s a…

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A Videographer’s Tips: How Storyboards Make for Better Videos

A videographer is a communicator first and foremost. It’s our job to use what’s in the frame to convey a message to viewers. Whether it’s by using the perfect camera angles, timing a cut or exploring different lighting techniques so it’s just right, it’s important that your visual storytelling is on point. One of the…

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How Lighting Helps Create an Effective Story in Video Marketing

lighting to help a story in video marketing

In my last blog, I wrote about how the story and concept are what matters most when it comes to effective video marketing. Equipment, sound, lighting, cinematography, and editing are really just tools to tell that story. So, in today’s blog, I wanted to talk about one of those tools: lighting–and how you can use…

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3 Video Production Tips for Creating Powerful (& Effective) Ads

Video Production

When it comes to commercial video production, as in every industry, there’s a lot of talk about quality. People say things like, “You get what you pay for.” So when referring to quality video ads, we tend to attribute their success to the equipment and technology we use. Well, the truth is that’s not always the case.…

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