How Lighting Helps Create an Effective Story in Video Marketing

lighting to help a story in video marketing

In my last blog, I wrote about how the story and concept are what matters most when it comes to effective video marketing. Equipment, sound, lighting, cinematography, and editing are really just tools to tell that story. So, in today’s blog, I wanted to talk about one of those tools: lighting–and how you can use…

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3 Video Production Tips for Creating Powerful (& Effective) Ads

Video Production

When it comes to commercial video production, as in every industry, there’s a lot of talk about quality. People say things like, “You get what you pay for.” So when referring to quality video ads, we tend to attribute their success to the equipment and technology we use. Well, the truth is that’s not always the case.…

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