If 2020 has taught us anything it’s everything can change very quickly. The coronavirus has put e-commerce at the forefront of retail as consumer behavior skyrockets towards online spending. This is the time to finally open your online store and meet your customers where they are at, at home on their couches. Picking the right platform for your online retail needs can be intimidating but there is one platform that is dominating the e-commerce market: Shopify. Shopify is the platform you need to not only launch your online retail business but increase your customer base.
Here are 12 reasons why you should choose Shopify for your online business:
1. Easy to Build
No need for a degree in computer science or web development to create a beautiful professional looking e-commerce site with Shopify. Shopify offers hundreds of expertly designed themes to kick-off your online presence, you can choose from basic free themes to more in-depth premium themes. Having the option to choose from these pre-built themes, instead of starting from ground zero, is just one of the many reasons Shopify is top rated for ease-of-use e-commerce platforms.
2. Built to be Scalable
As your business and product lines grow so should your e-commerce store. Starting with a platform that can promote a single product to grow to host multimillion dollar e-commerce stores such as RedBull Shop or Kim Kardashian-West’s new make-up line KKW Beauty. Don’t let the ease of building your e-commerce store fool you, this platform is dynamic and scalable – for those looking to start out in the big leagues you should consider Shopify Plus as your starting point.
3. Domains & Hosting
Continuing with its reputation of ease-of-use, Shopify is the all in one stop for launching your e-commerce store. Shopify offers domain purchasing and simple domain integration if you’re switching from a different platform. Plus, Shopify hosts their own e-commerce store. Provided with their hosting is unlimited bandwidth, which allows your business to grow all your product lines, instant updates, so you don’t have to monitor app or platform patches yourself and last but not least, level 1 PCI compliance, securing your site as well as your customers data during their check-out process.
4. 24-Hour Support
Sometimes even with the top-rated ease-of-use e-commerce platform technical issues may arise. The internet never sleeps, and time is money, Shopify offers 24/7 technical support with all of their subscription services. If anything goes wrong, you can call their support line or do a direct chat and their team of experts are available to get it up and running for you again.
5. Mobile Accessibility
More than 80% of consumers are looking at your site on a mobile device. You need to make sure your store is ready to meet your customers on the go which is why every Shopify theme is already built to be mobile ready.
But Shopify isn’t just catering to your customers, they are also catering to you. With the Shopify App you can upload product photos, change pricing or details and process orders all from your phone. You don’t need to be chained to your desk to promote your online business. Shopify gives you the flexibility and freedom to grow your e-commerce site on the go.
6. Payment Providers
Shopify has created their own payment provider method. Once your store is created the final steps before making those sales is to streamline your check-out process. With Shopify Payment you are a few clicks away from connecting your admin information with their payment provider. Shopify Payment is streamlined with their platform to and competitive with other payment providers by having quick pay-out periods and no transaction fees.
If you would like to opt out of using Shopify’s Payment provider, they offer many other popular checkout gateways such as: Paypal, Apple Pay, Amazon Pay or Google Pay.
7. 1-Click Sales
Making the checkout process as effortless as possible is key in this competitive e-commerce market. Dynamic checkout buttons are the way of the future. These buttons are added to the product view section of your ecommerce site and are the 1-click sales option for customers. This skips the step of adding a product to their cart and go directly to completing their payment. This ultimate convenience keep customers coming back and encourages impulse buys, lowering the risk of a customer putting an item in their cart for consideration and abandoning the sale.
8. Abandonment Recapture
There are hundreds of Apps on the Shopify app store to partner with your e-commerce store to promote sales and user experience. If abandoned sales and items left in customer carts leave you feeling frustrated, there’s Shopify Apps to help with those conversions. “Abandoned Cart Recovery Email” is a sales optimization app that partners with Shopify. This allows you to track cart abandonment, capture emails with subscription services and schedule email drip campaigns to remind customers of their abandoned items. This retargeting marketing tool allows for recovery of lost sales.
9. Shopify Email
Email Marketing goes hand-in-hand with the expansion of e-commerce retail. Email is the line of communication to build trust and customer loyalty to your brand in the online world. Shopify Email is a templated email service provided by Shopify built from the design of your e-commerce store. Capture subscribers directly from your storefront and run retargeting campaigns from your admin dashboard. This again streamlines your business workflow no longer needing to jump to other email marketing providers but keeps all your marketing in one platform.
10. Advance Reporting
Built in sales tools give you detailed reports of your inventory, finances and customer behavior. Each Shopify subscription comes with at least a basic set of reporting tools you’ll receive every month. These type of analytics give your business the information needed to grow and market to your customers correctly. If your e-commerce business is using Shopify Email as a marketing tool it provides its own set of campaign analytics to improve your customer retention.
11. Blog Pages
Shopify allows you to add a blog feed to your e-commerce store. Blog feeds are the best way to produce content, helping your search engine optimization (SEO) which allows new customers and more traffic to your storefront. Content is key to building an audience and having an e-commerce platform that support that content creation is essential for your business goals.
12. 14-Day Free Trial
If you’re still not convinced that Shopify is the right platform for you – they offer a free-14 trial. You can look into certain premium themes during this time to see the style fits your needs and use the Shopify App for photo uploads on the go. Choosing an e-commerce platform can be intimidating because it’s a large financial and time investment for your business, but this free trial gives you the test drive to put those fears at ease.
Interested in opening a Shopify store but don’t know where to start? Need help comparing other E-commerce platforms to best suit your sales needs? Talk to our team of web developers today to partner with you on your sales growth here to schedule a consult.