Master These 10 Areas of Marketing to Stand Out Online

Published: May 6, 2021

Mariah Raner


Marketing is crucial not only for the business’s success but its relevance and continuity in today’s competitive world. The importance of getting it right for your business cannot be overstated. Learning and mastering the art of marketing can take time, sometimes several years of practice and dedication. 

As with any venture, successful marketing begins with a solid understanding of the basics. If you want to gain a more profound comprehension of the art of marketing, then you are in the right place.

10 Fundamental Areas of Marketing Business Owners Need to Master In Order to Stand Out Online

Here are the ten fundamental marketing skills to focus on in order to stand out online. 

# 1: Understanding consumer needs and sales processes

Businesses develop products and services to satisfy specific consumer needs. Marketing helps your target consumers learn about your products and services. Thus, marketing acts as the machine that runs all of the processes involved in getting consumers to choose your products and services over your competition. As a result, a business owner should ensure the consumer’s needs are well-aligned with their strategies.

So, how do you understand your consumer’s needs? Here are three tips you can apply to achieve this:

  • Adopt real-time customer engagement
  • Build more robust buyer personas
  • Anticipate, predict, and plan your customer engagement

# 2: Understanding the analytics

The modern business owner relies on data and relevant metrics to make decisions. Staying focused on what your target customers are and understanding how they interact with your content is essential. And this is where keeping tabs with the available metrics at your disposal comes in. This way, you will understand your customers’ behaviors and adopt a marketing approach that delivers optimum ROI.

So how do you understand the analytics? Well, building agility with the following tools can significantly help you understand your customers a lot better and run an effective campaign:

# 3: Master inbound marketing

When it comes to inbound marketing, the role of your marketing efforts are to attract, convert, and mentor select sales lead using suitable approaches. These approaches should be relevant and informative. The goal is to inform, educate, and entertain those seeking to understand or address a specific need. 

example of inbound marketing strategies
Image source: HubSpot

Outbound marketing, on the other hand, is used to push information out to users. This type of marketing entails attracting many prospective leads by passing the company’s message through traditional communication channels, and hope that the efforts bear fruit. Although this method can be more costly and have have a lower ROI.

Since the introduction of inbound marketing, outbound marketing has diminished in terms of popularity. Inbound is the new marketing approach that is taking the marketing industry by storm.

#4: Keep the message clear

Successful marketing and clear communication go hand in hand. The message directed to your target audience should be clear without complicated language or industry jargon. A business owner who cannot communicate with the target audience in simple language may have difficulty attracting leads, sales, or retention. 

While industry jargon is equally essential, it should be used sparingly for the sake of the audience. Simple, effective communication should be a fundamental skill for any brand.

It should be demonstrated in writing, verbally, or through digital channels. Fluent technological and visual communication is also crucial for any marketer or marketing agency. Therefore, acing your speaking and presentation skills can be rewarding for your marketing business.

# 5: Sound writing skills for content marketing

Web publishing is an integral part of today’s marketing strategies. Marketers should be conversant with web content creation and the different types of web content. For instance, you should distinguish between landing pages, blog posts, and thank you pages.

It would be best if you also had the technical know-how of organizing and posting content on the company’s online channels.  Even more than that, you should have the ability to tell a good story. A resourceful marketer should create, publish, or be actively involved in the content creation process. 

Since content marketing is synonymous with driving traffic, lead generation, customer retention, and driving sales, it is the critical element of inbound marketing. Therefore, writing and content creation are fundamental aspects of marketing.

# 6: Exceptional spreadsheet knowledge

Forget the traditional calculators and ledgers. In this digital marketing era, every business should  show basic knowledge of spreadsheets and similar tools to plan, model, or organize specific content and study emerging market trends. These include:

Basic skills in spreadsheets enable your business to track weekly social media marketing, monitor and track traffic; conduct CTA audits, plan SEO keyword research, and review campaign schedules.

# 7: Adept at digital marketing

Digital advertising includes the ability to work with Google AdWords and consistent marketing. Remarketing is a significant aspect of advertising which, if implemented well, can yield tremendous outcomes for your business.

It involves buying and displaying programmable ads on a wide range of active third-party websites or platforms where they are easily accessible. With Google Ads, prospects who visit these websites can easily see these advertisements and take the intended action.

# 8: Familiarity with modern digital tools and channels

Any average social media user is familiar with how the various platforms operate. However, as a business owner or marketing agency, your social media skills should be below average. 

You need to develop a deeper understanding of making the most of social media channels, mobile applications, and websites such as LinkedIn, Pinterest, and Medium. You should also learn how to distinguish between what you should post on the personal or business’s online channels through paid ads.

# 9: Critical thinking and problem-solving skills

It goes without saying, but we’ll say it anyway. A business owner focused on growth should develop, demonstrate and apply critical thinking and problem-solving skills daily as needs arise. This is one of the basic skills taught in any business school and crucial in the world of marketing.

Critical thinking or problem-solving skills can come in handy anytime your business itself in a fix or someone in your team pulls up a blunder. But it’s primarily applicable when you find yourself on a rough edge with your competitors. You may need to find a way to squeeze out unscathed by (EOD) End of the Day.

# 10: Continue to evolve your skills

Learning is a continuous process. That’s a cliche that rings true, particularly in the business and marketing world. Besides critical thinking skills, today’s marketers and business owners alike must be open-minded and demonstrate the ability to learn continuously.

As marketing trends continue to change and evolve, continuous learning enables business owners to stay updated on emerging industry trends and develop a creative, technological, and innovative approach to perfect the industry.


Marketing is a broad discipline that requires multiple skills to deliver the desired outcome. We are in business to help business owners master this crucial art.

Schedule a free consultation with our brand growth strategists so we can help you develop customer-centric solutions for you.

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